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Manual CPC bidding

A bidding method that lets you set your own maximum cost per click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for you.

  • Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.
  • You start by setting a maximum cost-per-click (CPC) bid for your entire ad group (called your default bid), but you can also set separate bids for individual keywords or placements. For example, if you've found that certain keywords are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords.
  • If you're not sure which keywords or placements are most profitable, or if you don't have time to devote to managing manual bids, consider a Maximise Clicks bid strategy instead. Maximise Clicks is an automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Find out more
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