TrueView video ad formats

TrueView video ads give YouTube viewers the ability to choose which video ads they want to watch and when – meaning you won’t pay for unwanted views.

There are two types of TrueView ads (known as formats):

  • In-stream ads run before, during, or after videos on YouTube or on video partner sites and apps. They give viewers the option to skip the ad after 5 seconds. These ads help you drive awareness for your brand and products while users are watching a video.
  • In-display ads appear in places like on YouTube search results, next to related videos, on the YouTube homepage, and on partner sites and apps. They invite users to click on a thumbnail to watch your video ad and help your videos get discovered by an interested audience.

You can create TrueView ads in AdWords using the “Video” campaign type. 


With TrueView ads, you pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or interacts with your video, whichever comes first. This means that you will only pay when someone chooses to engage with your ad.

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