Referrer URL

The address of the web page where a person clicked a link that sent them to your page.

  • The referrer is the web page that sends visitors to your site using a link. In other words, it’s the web page that a person was on right before they landed on your page.
  • Referrer URLs are logged by many web analytics programs including Google Analytics. You can monitor these URLs to get insight into where your web traffic is coming from.

Google Analytics help centre

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