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Inventory filters: Definition

An optional way to exclude which products in your Google Merchant Center account can appear for Product Shopping ads.

By default, Google will match people's searches to relevant products from your entire Google Merchant Center product inventory. When you use filters to define an eligible product grouping, Google will only show products from your Google Merchant Center account that match the product groups that you've defined.

Filters are optional and set at the campaign level.

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