A bidding method where you pay each time your video is played. You set CPV bids to tell Google the maximum amount you're willing to pay for each video play.
- With CPV bidding, you pay whenever someone chooses to play your video or continues playing a video when it first loads as they browse video content.
- You can select a default maximum CPV bid for all ads in your campaign, or set individual CPV bids. This means what you'll pay is equal to or below your bid, depending on other advertisers' bids.
- The CPV bidding option is only available when you choose to run TrueView video ads. You can set the maximum CPV bidding by clicking the Campaigns tab in AdWords, clicking All video campaigns, clicking the video campaign you want to review, and then clicking the Targets tab.
- Learn more about using AdWords to create video ads.