Understanding your ad group status

The "Status" column of your "Ad groups" tab lets you know if your ad group is active. Based on your ad group's status, you can find out:

  • Which of your ad groups are paused, enabled, or other states
  • What changes you need to make to an ad group or its campaign
  • Whether or not an ad group has been approved based on AdWords policies

About ad group status

Your ad group status lets you know whether your ad group is active or not.

Ad group status is different than the statuses for campaigns, ads, and keywords, though the statuses can affect each other. Ad groups are contained within a campaign, and each campaign can have one or more ad groups. Within each ad group are ads, keywords, and bids.

Campaign

Campaign

Ad Group

Ad Group

Ad Group

Ad Group

Ads
Keywords

Ads
Keywords

Ads
Keywords

Ads
Keywords

This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it. A status change at the ad group level will affect the ads and keywords contained within it, and so on.

For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords). However, if you pause an individual ad group in a campaign containing multiple ad groups, that one ad group will be paused (along with the ads and keywords it contains), while the remaining ad groups, ads, and keywords in the campaign will stay enabled. Learn more about campaign status.

Note

Ad groups in Display Network campaigns can include targeting methods other than keywords, like using demographics or remarketing lists. For this article, we’ll focus on ad groups for Search Network campaigns.

Tip

Are your ads not running? Here are some of the most common reasons:

  • You’ve deactivated an ad group or its “parent” campaign by pausing or removing it
  • You’ve run out of funds
  • You haven’t scheduled your ads to run
Learn more about why ads aren’t running.

 

How to check your ad group's status

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab at the top.
  3. Click the Ad groups tab.
  4. See the ad group status in the "Status" column.
  5. You can click the “Status” heading to reorder your ad groups by status.Ad group status
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What your ad group status means

Ad group status What it means
Eligible This ad group’s set to run. It’s a good idea to check the Ads tab to see if policy violations are keeping individual ads from running.
Paused You’ve temporarily stopped this ad group from showing ads. Its ads aren’t running. You can resume the paused ad group to start ads again.
Removed You’ve removed this ad group. Its ads aren’t running. You can resume the removed ad group to start ads again.
Incomplete You haven’t set up necessary parts of this ad group (like keywords or ads). Its ads aren’t running.
Campaign paused You've paused this ad group’s campaign. Its ads aren’t running. You can resume the paused campaign to start ads again.
Campaign removed You’ve removed this ad group’s campaign. Its ads aren’t running. You can resume the removed campaign to start ads again.
Campaign suspended The ad group isn't running because your prepaid account balance has run out. Your campaign and the ad groups within it will resume after you add funds. To do this, click the gear icon , choose Billing, and click Make a payment.
Campaign ended This ad group’s in a campaign that’s passed its end date. Its ads aren’t running.
Campaign pending You’ve scheduled this ad group’s campaign to start later. Its ads aren’t running yet.

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