Understanding your ad group status

  • How to check your ad group status
  • What different statuses mean

Tip

Top three reasons your ads aren’t running: (1) you’ve deactivated an ad group or its “parent” campaign by pausing or deleting it, (2) you’ve run out of funds, (3) you haven’t scheduled them to run. Learn more about why ads aren’t running.

How to check your ad group's status

  1. Sign in to your AdWords account at http://adwords.google.com.
  2. Click the Campaigns tab at the top.
  3. Click the Ad groups tab.
  4. See the ad group status in the Status column.
  5. You can click the “Status” heading to reorder your ad groups by status.Ad group status
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What your ad group status means

Ad group status What it means
Eligible This ad group’s set to run. It’s a good idea to check the Ads tab to see if policy violations are keeping individual ads from running..
Paused You’ve temporarily stopped this ad group from showing ads. Its ads aren’t running. You can resume the paused ad group to start ads again.
Deleted You’ve removed this ad group. Its ads aren’t running. You can resume the deleted ad group to start ads again.
Incomplete You haven’t set up necessary parts of this ad group (like keywords or ads). Its ads aren’t running.
Campaign paused You've paused this ad group’s campaign. Its ads aren’t running. You can resume the paused campaign to start ads again.
Campaign deleted You’ve removed this ad group’s campaign. Its ads aren’t running. You can resume the deleted campaign to start ads again.
Campaign suspended The ad group isn't running because your prepaid account balance has run out. Your campaign and the ad groups within it will resume after you add funds via "Billing preferences" under the "Billing" tab in your account.
Campaign ended This ad group’s in a campaign that’s passed its end date. Its ads aren’t running.
Campaign pending You’ve scheduled this ad group’s campaign to start later. Its ads aren’t running yet.