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Pause or resume your ads

Once your ads are up and running, there may come a time when you want to stop them. If you’re running an ad for wool coats in the US, you probably don’t need that ad to run in the summer. Come October, however, you might want to get it up and running again. By pausing your ad, you can save the ad for later without having to rewrite it and send it through review again.

This article shows you how to pause or resume a single ad or multiple ads at the same time.

Instructions

Select the AdWords experience that you're using. Learn more

How to pause or resume a single ad

You can pause or resume your ad from the Ads tab within the Campaigns tab. Here's how you do this:

  1. Sign in to your AdWords account.
  2. Click the Ads tab.
  3. Click the status icon, which is located in the column next to your ad (if your ad has been enabled, it will be a green dot).
  4. Select the Paused status in the drop-down menu to pause your ad. Select the Enabled status in the drop-down menu to resume your ad.
Give it a try

How to pause or resume multiple ads

You can pause or resume multiple ads simultaneously from the Ads tab. Here's how you do this:

  1. Sign in to your AdWords account.
  2. Click the Ads tab.
  3. Select the tick boxes next to the ads that you want to pause or resume.
  4. At the top of the ads table, click the Edit drop-down menu.
  5. Select the Pause status in the drop-down menu to pause your ads. Select the Enable status in the drop-down menu to resume your ads.
Give it a try

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it to have the changes take effect at the same time.

Bear in mind

  • You're in control of your ads. You can pause your ads for any period of time that you like, and you can resume your ads when you want.
  • Your ads won't accrue charges while they're paused.

Tip

Try using automated rules to pause or resume ads that meet specific conditions such as special ads for a promotional event – this can help you free up your time. Find out more

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