Pause or resume your ads

Your ads work tirelessly for you, but there may come a time when you want to give one or more of them a break. This could be for a variety of reasons -- let's say you're running an ad for wool coats, and you only want your ad to run when the weather's wintry. When the temperatures rise for summer, you'd navigate to the Ads tab, click the status icon next to your ad, and select Paused. Then, when winter rolls around again, you'd resume your wool coat ad by selecting Enabled.

How to pause or resume a single ad

You can pause or resume your ad from the Ads tab within the Campaigns tab. Here's how:

  1. Sign in to your AdWords account at http://adwords.google.com
  2. Click the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Click the status icon, which is located in the column to next to your ad (if your ad is enabled, it will be a green dot). Change ad status
  5. Select the Paused status in the drop-down menu to pause your ad. Select the Enabled status in the drop-down menu to resume your ad.
Try it out

How to pause or resume multiple ads

You can pause or resume multiple ads at one time from the Ads tab within the Campaigns tab. Here's how:

  1. Sign in to your AdWords account at http://adwords.google.com
  2. Click the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Select the checkboxes next to the ads that you want to pause or resume. Check multiple ads
  5. At the top of the ads table, click the Change status drop-down menu. Change ad status
  6. Select the Pause status in the drop-down menu to pause your ads. Select the Enable status in the drop-down menu to resume your ads.
Try it out

Keep in mind

  • You're in control of your ads. You can pause your ads for any period of time that you'd like, and you can resume your ads when you want.
  • Your ads won't accrue charges while they're paused.

Tip

Try using automated rules to pause or resume ads that meet specific conditions such as special ads for a promotional event -- this can help you free up your time. Learn more about automated rules.

Next steps