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Pause or resume your ads

Once your ads are up and running, there may come a time when you want to stop them. If you’re running an ad for wool coats in the US, you probably don’t need that ad to run in the summer. Come October, however, you might want to get it up and running again. By pausing your ad, you can save the ad for later without having to rewrite it and send it through review again.

This article shows you how to pause or resume a single ad or multiple ads at the same time.

Instructions

Choose the AdWords experience you're using. Learn more.

How to pause or resume a single ad

You can pause or resume your ad from the Ads tab within the Campaigns tab. Here's how:

  1. Sign in to your AdWords account.
  2. Click the Ads tab.
  3. Click the status icon, which is located in the column to next to your ad (if your ad is enabled, it will be a green dot). Change ad status
  4. Select the Paused status in the drop-down menu to pause your ad. Select the Enabled status in the drop-down menu to resume your ad.
Try it out

How to pause or resume multiple ads

You can pause or resume multiple ads at one time from the Ads tab. Here's how:

  1. Sign in to your AdWords account.
  2. Click the Ads tab.
  3. Select the checkboxes next to the ads that you want to pause or resume. Check multiple ads
  4. At the top of the ads table, click the Edit drop-down menu. Change ad status
  5. Select the Pause status in the drop-down menu to pause your ads. Select the Enable status in the drop-down menu to resume your ads.
Try it out

If you want to make changes to multiple campaigns, ads, ad groups, and more in bulk, you might want to use bulk uploads or AdWords Editor. With either product, you can download a spreadsheet, make changes offline, then upload the changes to your account.

Keep in mind

  • You're in control of your ads. You can pause your ads for any period of time that you'd like, and you can resume your ads when you want.
  • Your ads won't accrue charges while they're paused.

Tip

Try using automated rules to pause or resume ads that meet specific conditions such as special ads for a promotional event -- this can help you free up your time. Learn more

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