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Change your language, time zone, and other AdWords account settings

You can make changes to certain AdWords account settings, such as display language, time zone, and number format. Keep in mind that adjusting these settings won’t change how people see your ads. This article explains how to change your display language, number format, and time zone.

Instructions

Choose the AdWords experience you're using. Learn more

How to change your display language

Your display language is the language you see within AdWords. To change the language that your ads are shown to, learn more about how language targeting works

By default, your account will use your Google Account language. These directions explain how to set a different language for AdWords.

  1. Sign in to your AdWords account.
  2. In the upper right corner of your account, click the 3-dot icon , then under "Setup," click Preferences
  3. Click to expand the Display language & number format section, then click the "Display language" drop-down menu and select a language.
  4. Click Save

How to change your number format

Your number format changes how periods and commas are used when AdWords displays a number. For example, 2,000.50 vs. 2.000,50

Not every possible number format is available for every display language. Also, some display languages let you choose only one number format, so depending on your language, your number format might not be editable. 

  1. Sign in to your AdWords account.
  2. In the upper right corner of your account, click the 3-dot icon , then under "Setup," click Preferences
  3. Click to expand the Display language & number format section, then click the "Number format" drop-down menu and select the number format you'd like to use (by country).
  4. Click Save

How to change your time zone

Your time zone affects the time shown on reports and can affect other settings such as targeting. 

Keep in mind that your time zone can be changed only once over the life of your AdWords account. To request a time zone change, contact us

To see your time zone:

  1. Sign in to your AdWords account.
  2. In the upper right corner, click the 3-dot icon , then under "Setup," click Preferences
  3. In the Time zone section, you'll see your time zone listed. 

 

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