An advanced feature that lets advertisers interact with and make changes to their AdWords account through applications that they create.
- The AdWords API (application programming interface) allows developers to create and use applications that interact directly with their account details on the AdWords server.
- The API can help advertisers efficiently manage large AdWords accounts and campaigns. For example, you can compile your AdWords data to use with other systems like inventories, generate regular reports and make campaign adjustments in bulk.
- To use the AdWords API, you'll need a My Client Centre (MCC) account and a Developer Token.
- The AdWords API is a good option for advertisers who have a developer or programmer who has the technical skills. If you don't have these resources, but still want an extra tool to help manage large changes to your account, try AdWords Editor instead.