Ad Preview and Diagnosis tool

Update (November 2015)

After hearing feedback from you, our advertisers, we’ve decided to keep the logged out version of the Ad Preview & Diagnosis tool. Over the next few months, we’ll work on improving the logged out experience so that it better serves you.

A tool in your account that helps identify why your ad might not be appearing. The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads are appearing for your keyword.

  • Use this tool to check the status of your ad for a particular keyword. Once you enter a search term and other criteria like language and location, the tool will tell you whether your ad is eligible to appear in that situation.
  • If you want to see how your ad appears in search results, it's better to use this tool than to do a search on Google. You'll see the exact same results as a Google search but you won't harm your performance by accumulating ad impressions every time you look for your ad.
  • To use the Ad Preview and Diagnosis tool, click on the tool under the "Tools and Analysis" menu at the top of your AdWords account, or visit

How to use the Ad Preview and Diagnosis tool
About keyword and placement diagnosis
See articles on why your ad doesn't show

Was this article helpful?