Ad Preview and Diagnosis tool

A tool in your account that helps identify why your ad might not be appearing. The tool also shows a preview of a Google search result page for a specific term, helping you see which ads are appearing for your keyword.

  • Use this tool to check the status of your ad for a particular keyword. Once you enter a search term and other criteria like your language and location, the tool will tell you whether your ad is eligible to appear in that situation.
  • If you want to see how your ad appears in context, it's better to use this tool than to do a search on Google. You'll see the exact same results as a Google search but won't harm your performance by accumulating ad impressions every time you look for your ad.
  • To use the Ad Preview and Diagnosis tool, click the tool under the "Tools and Analysis" menu at the top of your AdWords account, or visit

How to find your ad
About keyword and placement diagnosis
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