"Bulk editing" means editing more than one thing in your account at a time. Using bulk editing helps you save time by simultaneously updating multiple items in one campaign, or across multiple campaigns.
AdWords offers various tools and features to help you make bulk edits to your account. The editing options available depend on which tool or feature you use.
Generally, you can make bulk edits to your account using:
- The Edit button, located above your campaigns, keywords, ad groups and ads: When on the Campaigns, Keywords, Ad groups, or Ads tab, you can select multiple items by clicking the box next to each item, then clicking Edit. You can then choose to edit attributes – such as your bid, budget or match type – across all of your selected items.
- AdWords Editor: This free, downloadable application lets you manage your AdWords account offline so you can easily make bulk edits to your campaigns, ad groups, keywords, and more, then upload your changes back in to AdWords when you’re ready. Learn more about AdWords Editor.
- AdWords API: The AdWords API (application programming interface) lets developers build applications that interact directly with the AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex AdWords accounts.