Submit a campaign for policy review

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If your ad campaign is disapproved or limited by policy, please follow the instructions below to appeal.

Appeal policy decision

If you've fixed your ad/destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the ads and the destination to which the ads direct is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

In your Google Ads account, click the Campaigns icon .
- For Ads, click the Campaigns drop down in the section menu, then click Ads.
- For Assets, click the Assets drop down in the section menu, then click Assets.
In the "Status" column, hover over the "Disapproved" status.
If available, click the Appeal link.
Under "Reason for appealing," select Dispute decision or Made changes to comply with policy.
Under "Appeal the following," select which ads you want to appeal.
Click Submit.

Note: If the “Appeal” link isn’t available, the associated policy doesn’t allow campaign submission. You’ll need to make and save minor edits to each ad to trigger a review.

Check appeal status

After appealing, you can always check on the review status in the Policy Manager.

In your Google Ads account, click the Tools icon .
Click the Troubleshooting drop down in the section menu.
Click Policy manager.
On the “Appeal history” tab, you’ll find details for all ads you’ve appealed.
- The “Status” column shows whether the appeal is still in progress or complete.
- The “Results” column shows the results of the appeal, including how many ads had their policy status updated after the review.

Additional rights under the EU Digital Services Act

Users and advertisers located in the EU may have additional redress options. Read more about those potential options here.

Need help?

If you have questions about our policies, contact Google Ads Support.

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