Dynamic ad requirements

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Dynamic ads show personalized content to customers from a feed you control. Ads show the new products, services, or promotions you update on your feed. Dynamic ads are subject to the standard Google Ads policies and the requirements below.

Feed image format

The following is not allowed:

red x mark Feed images in an unsupported format

Note: Images are only allowed in PNG, JPG, JPEG, or GIF format

Learn how to fix a disapproved ad or asset. If you can’t convert the image to meet this requirement, upload a different image that complies with the policy. For best results, save images in RGB color code with an ICC profile attached.

Unavailable feed image

The following is not allowed:

red x mark Images in a feed that are missing, blocked by permissions, or otherwise inaccessible

red x mark Images that can’t be retrieved because of problems with the website’s SSL certificate

Unacceptable address format

The following is not allowed:

red x mark Addresses that are not formatted correctly

Related policies and common disapprovals

The following Google Ads policies are especially relevant to dynamic ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

Sexual content

To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.

Trademarks

Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.

Was this helpful?

How can we improve it?
12476407876830699858
true
Search Help Center
true
true
true
true
true
73067
false
false
false
false
Search
Clear search
Close search
Main menu