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Feed image format
The following is not allowed:
Feed images in an unsupported format
Note: Images are only allowed in PNG, JPG, JPEG, or GIF format
Learn how to fix a disapproved ad or asset. If you can’t convert the image to meet this requirement, upload a different image that complies with the policy. For best results, save images in RGB color code with an ICC profile attached.
Unavailable feed image
The following is not allowed:
Images in a feed that are missing, blocked by permissions, or otherwise inaccessible
Images that can’t be retrieved because of problems with the website’s SSL certificate
Unacceptable address format
The following is not allowed:
Addresses that are not formatted correctly
Related policies and common disapprovals
The following Google Ads policies are especially relevant to dynamic ads and are often associated with disapprovals. Learn about what happens if you violate our policies.
Sexual content
To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.
Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.