App or web store policy violation

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google prioritizes user experience across all its products, and a key part of this is fostering a safe and trustworthy environment within the Google ad network. The Destination Requirements policy strives to ensure that when users click on an ad and are sent to a landing page, that website is functional, useful, and easy to navigate. This also creates an ads ecosystem that’s supportive to advertisers and the people who interact with their ads.

Learn more about the Destination requirements policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

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In this article

• About the policy
• Options to fix

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Google requires that your app or web store destinations follow Google app or web store policies.

The following would lead to disapproval for App or web store policy violation:

The destination in your ad violates Google app or web store policies.

Examples (non-exhaustive):

• Assets that violate Chrome Developer Program Policies
• Apps that violate Google Play Policies

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Options to fix

If this policy is affecting your ad, review the notification that the app or web store sent to you to understand the reason for disapproval and the details of the violation. You’ll need to resolve the issue with the app or web store before your ad can start serving again.

Edit your ads to comply with this policy

1. Go to Ads within the Campaigns menu .
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.