Unavailable video

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.

Learn more about the Technical requirements policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

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On this page

• About the policy
• Options to fix

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The following is not allowed:

 Videos whose status is changed to “deleted” after submission

 Videos whose status is changed to “private” after submission

 Videos marked live premiere

 Videos marked sponsors or members only

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Options to fix

If this policy is affecting your ad, review your options to fix below. Check the policy violation information in the disapproval notification to ensure that you address all relevant issues. You may also receive a notification from Google with specific details to resolve these issues.

Troubleshoot common issues

• Check video status: Make sure your YouTube video is set to 'Public' and is not deleted.
• Age-gated content: If your video is age-restricted, it can’t be used for ads. You can appeal the age restriction in YouTube Studio. If the appeal is denied, you must use a different video that is accessible to all ages.
• Video content changed: If you edited the video on YouTube after creating the ad, the ad will be disapproved. You need to delete the disapproved ad and create a new one with the updated video link.

Edit your ads to comply with this policy

1. Go to Ads in the Campaigns menu .
2. Hover over the ad or asset and click Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.