Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.
On this page
The following is not allowed:
Videos whose status is changed to “deleted” after submission
Options to fix
If this policy is affecting your ad, review your options to fix below. Check the policy violation information in the disapproval notification to ensure that you address all relevant issues. You may also receive a notification from Google with specific details to resolve these issues.
Troubleshoot common issues
- Check video status: If your YouTube video is set to “Private”, deleted, or marked as a “Live premiere” or “Members-only”, it will be disapproved. The disapproval label will be automatically removed once you update the video settings to “Public” or “Unlisted” within YouTube.
Follow the steps below to update the video settings.
- Sign in to YouTube Studio.
- From the left menu, select Content.
- Point to the video you'd like to update. To view your live uploads, select the Live tab.
- Select the down arrow under "Visibility" and choose Public, Private, or Unlisted.
- Select Save.
- Unavailable video label: If your YouTube video is showing this error, you must delete the video ad and re-upload the video.
- Age-gated content: If your video is age-restricted, it can’t be used for ads. You can appeal the age restriction in YouTube Studio. If the appeal is denied, you must use a different video that is accessible to all ages.
- Video content changed: If you edited the video on YouTube after creating the ad, the ad will be disapproved. You need to delete the disapproved ad and create a new one with the updated video link.
Edit your ads to comply with this policy
- Go to Ads in the Campaigns menu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
.Learn more about how to Fix a disapproved ad or appeal a policy decision.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.