Editorial: Repetition

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In order to provide a quality user experience, Google requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Learn more about the Editorial policy.


The following is not allowed:

red x mark Non-standard, gimmicky, or unnecessary repetition of names, words, or phrases

Examples: Repeating the advertiser name, repeating the product name

Note: This policy includes assets repeating text that already appears in ad text

red x markAsset text that repeats words or phrases within the same asset or another asset in the same ad group, campaign, or account

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

Options to fix ad violations

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ads.
  4. Hover over the ad or asset and click Edit.
  5. Edit the ad or asset so that it complies with the policy.
  6. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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