Capitalization

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

To ensure that ads on the Google Ad Network uphold high editorial and professional standards, Google Ads only allows ads, assets, and destinations that are clear, easy to interact with, and relevant to users.

Learn more about the Editorial policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

On this page

• About the policy
• Options to fix

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The following is not allowed:

Capitalization that isn't used correctly or for its intended purpose

Examples (non-exhaustive): Excessive or gimmicky use of capitalization, such as the following:

• FLOWERS
• FlOwErS
• F.L.O.W.E.R.S

Capitalization that’s considered non-standard may be allowed in some cases, such as common abbreviations like “ASAP” and in coupon codes. Brand names, trademarks, and product names may also be allowed to use non-standard capitalization. You can request a review of your ads to determine if they’re eligible.

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Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

1. Go to Ads within the Campaigns menu.
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.