Image quality

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

To ensure that ads on the Google Ad Network uphold high editorial and professional standards, Google Ads only allows ads, assets, and destinations that are clear, easy to interact with, and relevant to users.

Learn more about the Editorial policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

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On this page

• About the policy
• Options to fix

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The following is not allowed:

Images that are sideways, upside down, or that don’t take up the entire space of the chosen image size

Images that are blurry, unclear, unrecognizable, or contain illegible text

Strobing, flashing, or otherwise distracting images

Note: Mousing effects, like graphics that react to mouse movement, are allowed as long as the movement is initiated by the user and stops after 5 seconds.

Ads that expand beyond the frame or otherwise encroach on the website or app

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Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

1. Go to Ads within the Campaigns menu.
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix an ad with policy violations.

Upload a different image

If you can’t edit the image to meet these requirements, upload a different image that complies with the policy.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.