Editorial: Image quality

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In order to provide a quality user experience, Google requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Learn more about the Editorial policy.

The following is not allowed:

red x mark Images that are sideways, upside down, or that don’t take up the entire space of the chosen image size

red x mark Images that are blurry, unclear, unrecognizable, or contain illegible text

red x mark Strobing, flashing, or otherwise distracting images

Note: Mousing effects, such as graphics that react to mouse movement, are allowed as long as the movement is initiated by the user and stops after 5 seconds.

red x mark Ads that expand beyond the frame or otherwise encroach on the website or app

If you can’t edit the image to meet these requirements, upload a different image that complies with the policy.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

Options to fix ad violations

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ads.
  4. Hover over the ad or asset and click Edit.
  5. Edit the ad or asset so that it complies with the policy.
  6. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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