Business name requirements

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To ensure that ads on the Google Ad Network uphold high editorial and professional standards, Google Ads only allows ads, assets, and destinations that are clear, easy to interact with, and relevant to users.

Learn more about the Editorial policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

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On this page

• About the policy
• Options to fix

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This policy is applicable to the ads formats that require a business name field.

 

The following is not allowed:

Providing a business name that's anything other than the domain, the recognized name of the advertiser, or the promoted downloadable app

Examples (non-exhaustive): Using generic or location-based business names, such as:

• Mountain View Plumber
• New York Taxi

Using promotional language in the business name field

Examples (non-exhaustive):

• "Buy Acme Shoes"
• "Sale at Acme Home Services"

Considerations and exceptions

Domain-based business names

You can use your domain name as your business name, using appropriate spacing between words. For example, www.acmesolutions.com could be identified as "Acme Solutions" in the ad.

Resellers and authorized dealers

If you're an authorized reseller or dealer for a product or service, use appropriate qualifying language. For example, a car dealer of Acme vehicles in San Antonio could use the business name "Acme of San Antonio."

Note: If you've completed Advertiser Verification, the business name must strictly match the domain name or the name submitted during verification. If your business name doesn't match, you can pursue Brand Verification if you own an active trademark registration for the business name you want to use.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

1. Go to Ads within the Campaigns menu .
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.