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We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalised advice.
When promoting cryptocurrencies and related products, you must comply with state and local regulations for any region or country that your ads target. Refer to our non-exhaustive list of country-specific requirements for more information but note that advertisers are expected to do their own research on the local regulations for any location that their ads target.
Below you can find policy requirements related to cryptocurrencies and related products restricted.
As the online advertising and regulatory space continues to evolve, we'll update this policy with additional product-specific guidelines on an ongoing basis. Learn about what happens if you violate our policies
Due to the complex and evolving nature of regulations related to cryptocurrencies and related products and services, we only allow them to be advertised without written permission in limited circumstances.
The following is allowed:
Business not pertaining to the purchase, holding or exchange of cryptocurrencies, subject to other Google Ads policies
Examples: Businesses accepting payment in cryptocurrency, cryptocurrency mining hardware, tax and legal services, security services, platforms that rely on blockchain for operations and do not market or sell cryptocurrencies or tokens, educational materials
The following NFT games may only be advertised if the products and ads comply with local laws and industry standards.
Promotion of blockchain-based games involving NFTs
Examples: NFT games that allow players to purchase in-game items, like virtual apparel for a player’s characters, weaponry or armour with better stats, should be consumed or used in a game to enhance a user’s experience or aid users in advancing the game
For NFT games, the following is not allowed:
Promotion of games where players can wager or stake NFTs in exchange for the opportunity to win anything of real-world value (including other NFTs)
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens such as cryptocurrencies
Promotion of social casino games that reward NFT
Examples (non-exhaustive): Simulated casino gambling (for example, poker, slots or roulette) that offer the opportunity to win NFTs
Promotion of 'real money gambling' destinations which includes gambling-related advertisements that appear on your game's destination
To run ads that promote gambling-related content that integrate NFTs, advertisers will need to comply with the Gambling and games policy and receive the proper Google Ads certification. Learn how to apply for certification.
The following cryptocurrency products and services may only be advertised if the products and ads comply with local laws and industry standards, and the account is certified by Google.
Hardware wallets designed to hold the private keys for cryptocurrencies, NFTs or other crypto-based assets
Examples (non-exhaustive): Devices that allow people to safely hold the private keys for cryptocurrencies, NFTs or other crypto-based assets but do not offer additional services such as purchasing, selling, exchanging or trading assets
If you meet the requirements, apply for certification.
Approved countries/regionsAds for hardware wallets are allowed in the following countries/regions:
Bahrain, Canada, Finland, France, Germany, Hong Kong, Indonesia, Israel, Japan, South Korea, Thailand, Philippines, United Arab Emirates, United States
The following cryptocurrency products and services may only be advertised if the advertiser is a licensed provider, the products and ads comply with local laws and industry standards and the account is certified by Google.
Cryptocurrency exchanges and software wallets
If you meet the requirements, apply for certification. If you want to advertise in more than one country/region, submit a separate application for each country/region.Approved countries/regions
Ads for cryptocurrency exchanges are allowed in the following countries/regions:
Canada, Indonesia, Hong Kong, Thailand, United Arab Emirates
Ads for cryptocurrency exchanges and wallets are allowed in the following countries/regions:
Bahrain, Israel, Japan, United States, Finland, France, Germany, Philippines, South Korea
Cryptocurrency coin trusts
Examples (non-exhaustive): financial products that allow investors to trade shares in trusts holding large pools of digital currency.
If you meet the requirements, apply for certification.
Ads for cryptocurrency coin trusts are allowed in the following countries/regions:
The following is not allowed:
Ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products
Examples (non-exhaustive): ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, unhosted software wallets, unregulated DApps
Ad destinations that aggregate or compare issuers of cryptocurrencies or related products
Examples (non-exhaustive): Cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews