Business information requirements

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Important: Business name and logo is currently in beta and is limited to advertisers who meet the eligibility criteria outlined below. You’ll get a notification to add your business information as soon as it’s available to you.

Business information allows you to complement your existing text ads with business assets like business name and business logo. These assets can help advertisers to better connect with new and existing customers by leveraging brand equity. Learn more about business information

 

Disclaimer: By providing your own assets, you confirm and acknowledge that you (the advertiser) own all legal rights to publish the shared business name and business logo.

To ensure that we provide a high-quality consumer ad experience, business information assets must comply with all Google Ads, Trademark and Copyright policies. In addition, these assets are also subjected to the following requirements.

Business name specifications

• Should strictly match either the domain name or legal name submitted via Advertiser verification.
• Name should be prominently displayed on the landing page of the Ad
• Character length: Max 25 characters
• Language support: EN, JP, FR, DE

Business logo specifications

• Logo should match the advertised business and should be consistent for a given domain name
• Aspect ratio: Square (1x1)
• Image resolution: 1200x1200 (recommended); 128x128 (min)
• File formats: PNG, JPG; Maximum file size: 5120 KB
• Compatibility with both light and dark mode
• Recommended image safe area: Put your important content in the centre, 80% of the image.
• Google might render your logo in a circular shape. To preview how your logo will appear on Google Ads results, review the example below.

Example: In this set of images above, you have the original asset (left), the rendered square asset (centre) and the rendered circular asset (right).

Note: For initial beta launch, Google is only supporting domain level assets. Thus, you can only upload one business name and one associated logo corresponding to both ‘www.example.com’ and ‘www.brand.example.com’.

Format requirements

Business name not relevant

Using any business name other than the domain name or the legal name of the advertiser

Domain name	Allowed	Not allowed
https://www.google.com	Google	Example

Logo not relevant

Logo not matching or representing the business name or advertised business

Multiple logos uploaded for the same business name or advertised business

Business name	Allowed	Not allowed
example.com

Prohibited content 

Images with nudity, including nudity used for artistic purposes

Sexually suggestive images

Allowed	Not Allowed

Badly cropped 

Cropping of a logo that results in an inaccurate or confusing representation of the company

Allowed	Not Allowed

Blurred 

Logo which is too blurred, out of focus or too small to be legible

Allowed	Not Allowed

Blank space 

Consist of a single block of colour or otherwise have no distinguishable features or characteristics

Allowed	Not Allowed

Obscure 

Colour inverted: Colour doesn't match original logo on website 

Up-side down: Logo is flipped from original position 

Out of shape, skewed, distorted, morphed: Logo is morphed compared to the original logo on page 

Allowed	Not Allowed