The Optimisation tab
Optimisation: Explore opportunities and run experiments
The Optimisation page is a one-stop shop for improving your AdSense account performance. It provides you with tailored recommendations that could improve performance and A/B experiments to help you make more informed decisions for your site.
On your Optimisation page, you'll find the following pages:
Opportunities – explore customised recommendations that could boost your income. Find out more about opportunities.
Experiments – create, run and analyse A/B experiments directly from your AdSense account. Find out more about experiments.
In this section:
- Get ideas to improve your account performance
- About experiments
- Create an experiment
- Run an experiment from an opportunity
- Monitor the progress of an experiment
- Choose the winner of an experiment
- Understand your experiment's Quality Score and Overall Change
- Stop an experiment
- Status of experiments
- Experiments FAQs