Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Opportunities and experiments

Optimisation: Explore opportunities and run experiments

The Optimisation page is a one-stop shop for improving your AdSense account performance. It provides you with tailored recommendations that could improve performance and A/B experiments to help you make more informed decisions for your site.

On your Optimisation page, you'll find the following pages:

  • Opportunities – explore customised recommendations that could boost your income. Learn more about opportunities.
  • Experiments – create, run and analyse A/B experiments directly from your AdSense account. Learn more about experiments.
  • Auto optimise — let Google run optimisation experiments for you. Learn more about Auto optimize.
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