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Richer text ads
Richer text ads are a form of text ad supplemented with an advertiser image that we convert and render as "display-like" ads. These ads open up additional demand for your ad inventory while also delivering the aesthetics quality of display ad creatives.
The same ads might also be eligible to show as magazine style ads. Google determines whether to render an ad as richer text or magazine style based on performance and the availability of an image asset.
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Tracking richer text ads
Richer text ads are reported as rich media in the Ad types report.