Clear search
Close search
Google apps
Main menu

Glossary of reports terms

Targeting type

The manner in which an advertiser targeted ads at your website. AdSense offers the following targeting types:

  • Contextual targeting, based on keywords
  • Placement targeting, based on your site URL
  • Personalized advertising, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features.
  • Remarketing, targeting users based on their previous interactions with an advertiser, such as visits to an advertiser’s site.
Was this article helpful?
How can we improve it?
Sign in to AdSense

Sign in to AdSense to see help for your account

Don't have an AdSense account? Sign Up for AdSense!