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Targeting type

The manner in which an advertiser targeted ads at your website. AdSense offers the following targeting types:

  • Contextual targeting, based on keywords
  • Placement targeting, based on your site URL
  • Personalized advertising, targeting specific users on your site based on their cookie ID and Google Account if the user opts into these features.
  • Remarketing, targeting users based on their previous interactions with an advertiser, such as visits to an advertiser’s site.
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