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Performance reports guide

Create a report

To create a report, follow these steps:

  1. In the left navigation, click Performance reports.
  2. Choose your report type. To do this, either:
    • Select a report type from the drop-down list, or
      Report type drop-down
    • In the left-hand panel, click either Common reports or Advanced reports and select a report type.
  3. Choose a family of metrics to include in your report. For example, if you were interested in cost-per-click metrics, you could choose the Clicks tab. Metric families are shown in a horizontal bar above the graph area. Learn more about metric families.
    Metric family tabs
  4. Across the top of the graph, click on the interactive scorecard to choose the metrics to show in the graph. Each metric has its own color-coded tab and when you click a tab, the graph updates to display that metric.
    Metrics in the interactive scorecard
  5. To change the date, click the down arrow next to the existing date range, choose the desired date from the selector and click Apply to update your report. Learn more about the date range selecter.
    If you’ve changed your account time zone, you can also choose to either view your report in your account time zone or the AdSense billing time zone, i.e., United States Pacific Time (PST).
    For timeline reports you can also use the the Day, Week, Month buttons to view your data in different time intervals. The Month button is particularly useful when you’re viewing reports that cover a long span of time, such as an “All time" report.
  6. To display your report results using a different graph type (for example, a bar chart or pie chart), click the button above the graph Graph type selector buttons that corresponds to the graph type you require. The graph type icons are displayed in the following order: Timeline, World map, Bar chart, and Pie chart.
  7. If you’d like to add a dimension to your report, click + add and select the dimension from the drop-down list. You can add multiple dimensions to your reports. Learn more about dimensions.
  8. If you want to limit your report to a subset of data, use the "Filter" box.Filters box

    To add a filter:

    1. Click + add in the "Filter" box.
    2. Choose a dimension from the drop-down list.
    3. Select the items that you want to filter.
    4. Click Apply.
  9. Click Add to My reports to save your report. Or, if you’d like to export your report, click the export button Export report button, then select your preferred export option from the drop-down list.
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