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Use Google Analytics with AdSense

Linking AdSense and Analytics FAQs

Below are answers to some frequently asked questions about linking AdSense and Analytics accounts.

Expand all  Collapse all Can I integrate multiple AdSense properties with one Analytics web property?

Yes, you can integrate multiple Adsense properties with one Analytics web property.

Can I integrate one AdSense property with multiple Analytics web properties?

Yes, you can integrate one Adsense property with multiple Analytics web properties.

I’ve linked the wrong Analytics property - what should I do?

If you've linked the wrong Analytics property, first unlink your Analytics property from AdSense and then follow the linking process again to link the correct Analytics property.

My AdSense property doesn't appear in Analytics when I try to create a new link. What should I do?

Make sure that you have an active AdSense for Content property to establish a link with Google Analytics.

Will users with access to my Analytics account have access to my AdSense account?

No, they won't. If you’ve given someone access to your Analytics account, they won’t be allowed to sign in to your linked AdSense account.

However, keep in mind that the AdSense data that is linked to your Analytics profiles is visible to anyone with access to those profiles in your Analytics account. If you're an Analytics Administrator, you can restrict users' access to data in Analytics. Learn more about Access and data-restriction management.

Will users who have access to my AdSense account be able to see the ID of my linked Analytics account?

Yes. All users who have access to your AdSense account will be able to see the account ID of your linked Analytics account. However, the link can only be established by a user who has Administrator access to your AdSense account and Edit permission on the Google Analytics property. A user must be an AdSense administrator to delete a link.

Do I need to have an existing Analytics account?

Yes. To display detailed AdSense performance data within Analytics, you need to have an Analytics account.

If you already have an account, you can easily link it to your AdSense account. If you don’t have an Analytics account, visit the Google Analytics site to sign up for a new account.

Can I use my Analytics account independently of AdSense once I've integrated?

Yes; once you've linked your AdSense and Analytics accounts you can continue to use your Analytics account for tracking and traffic analysis just as you have in the past.

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