Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Use Google Analytics with AdSense

Link your Google Analytics 4 property with AdSense

To start receiving data from AdSense in your Google Analytics property, you must first link the Analytics property to AdSense. If you don’t already have an Analytics account, visit the Google Analytics site to sign up. After your Analytics property is linked, you'll be able to see your AdSense data in Analytics.

Before you start

Make sure that you're using a Google Account AdSense login that has both Administrator access to your AdSense account and Edit permission on the Google Analytics property.

Note: If you're trying to link a new account and either your Google Analytics account or your Google AdSense account is now closed, you'll need to re-open the closed account and remove the link before you can link to another account.


To link an Analytics property to your AdSense account:

  1. Sign in to your AdSense account.
  2. Click Account and thenAccess and authorisation and then Google Analytics integration.

    The 'Manage your Google Analytics links' page opens. Here you can:

    • View your Analytics links.
    • Create new links.
    • Delete existing links.
  3. Click +New Link.
  4. Select the property that you want to link from the list.
  5. Click Create link.

    Your property is now linked to AdSense. Note that it may take up to 24 hours for your Google Analytics account to start showing data.

Tip: After you've linked your Analytics property, make sure that you've added the Google Analytics code to your site.

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