This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Google Analytics 4 property

Google Analytics 4 refers to the latest Google Analytics property type that became the default Google Analytics experience after October 14, 2020.  Google Analytics 4 properties can be used to measure both website traffic and app usage. 

Google Analytics 4 properties were formerly known as “App + Web properties” during the beta period from 2019-2020.

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