Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Use Google Analytics with AdSense

Link Analytics and AdSense

Google Analytics 4 update

We're currently working on an update to allow you to link your AdSense account with Google Analytics 4. We'll let you know when it's ready. In the meantime, we encourage you to continue making the switch to GA4.

To start receiving data from AdSense within your Google Analytics account, you must first choose an Analytics property to link AdSense to. If you don’t already have an Analytics account, visit the Google Analytics site to sign up for a new account. After your accounts are linked, you'll be able to see your AdSense data in Analytics, as well as key Analytics metrics (users, bounce rate, new visitor, returning visitor, % page views, and traffic channels) in your AdSense homepage cards.

Before you start

Make sure you're using a Google Account AdSense login that has both Administrator access to your AdSense account and Edit permission on the Google Analytics property.

Note: If you're trying to link a new account and either your Google Analytics account or your Google AdSense account is now closed, then you'll need to re-open the closed account and remove the link before you can link to another account.


To link your Analytics and AdSense accounts:

  1. Sign in to your Google Analytics account.
  2. Click the Admin tab.
  3. In the "Account" column, select the Analytics account that contains the property you want to link with your AdSense account.
  4. In the "Property" column, select the Analytics property you want to link, and click AdSense Linking.
  5. On the "AdSense Linking" page, click + New AdSense Link.
  6. Select the AdSense property that you want to link with your Analytics property.
  7. Click Continue.
  8. Select the Analytics views in which you want your AdSense data to be available.
  9. Click Enable Link.
  10. Click Done.

    Your Analytics and AdSense accounts are now linked.

Tip: After you've linked your AdSense and Analytics properties, your next step is to set up the code you’ll need to track your AdSense sites in Analytics.

Please allow at least 24 hours for the data to populate in your reports.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Center