Ad Targeting

About placement targeting

One of the ways that ads are targeted to AdSense publishers' sites is through placement targeting. Placement targeting allows Google Ads advertisers to choose specific sites where they'd like their ads to appear.

Advertisers find site placements in the Google Ads product. Learn more about managed placements.

If your site is part of the AdSense network, it should automatically be visible to advertisers as an available placement when they search for sites.

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