Why content is critical to ad targeting
You may already know that AdSense works by crawling your web pages for content, then delivering ads based on that content. This means that if your content is limited, our crawler may have difficulty identifying the information on the page. As a result, you may see ads that are not directly relevant to your page.
- A content-rich page = highly targeted ads
- Highly targeted ads + interested users = healthy clickthrough & conversion rates
- Healthy clickthrough & conversion rates = success!
The Google ads appearing on your site then serve as supplementary content, providing useful information to your users pertaining to the content you've worked so hard to develop. So help us help you -- optimise your page with good content.