Opt out of new ad types

We understand that it's important for you to have control over the types of ads that serve on your web pages, so we offer a number of opt outs for new ad types.

Bear in mind that when you opt out, it affects all relevant ad units and Auto ads, which may have an impact on your earnings.

Available opt outs

Currently, we offer the following opt-outs:

Personalised ads

  • User-based ads: Choose whether you want to display ads that are based on users’ interests, demographics and Google Account information. Note that you can't opt out of remarketing.

  • Third-party ads: Decide whether you want to use advertiser’s audience information to deliver more relevant ads to your websites.

Text ads

  • Enhanced text ads: Choose whether or not you want to display text ads with performance-enhancing features, such as product images, advertiser images, clickable arrow icons, etc.

Display ads

  • Similar-sized display ads: Choose whether or not you want to show similar-sized but higher performing display ads in your ad units. To help increase competition for some ad sizes, we will occasionally modify similar-sized display ads to fit within the ad units. When this happens, the modified ad is served neatly centred at the top of the ad unit. For example, you might see a 468 x 60 ad in a 320 x 50 ad unit. Find out more

  • Enhanced display ads: Choose whether you want to show display ads with performance-enhancing features such as mouseover highlights, etc.

  • Animated display ads: Choose whether or not you want to show non-static display (e.g. image) ads, such as ad creatives created using Adobe Flash or animated GIF formats.

  • Expandable ads: Choose whether or not you want to display rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. Examples of expandable ads include (but are not limited to): Ads that expand to stream a film trailer, show video game clips or display various views of an item for sale.

  • VPAID ads: Choose whether you want to display interactive VPAID video ads. VPAID is a standard that allows advertisers to create interactive video ads, e.g. overlays, galleries, etc. Note that this opt-out does not apply to non-VPAID interactive video ads, e.g. TrueView video ads.

How to opt out

To opt out of any of the ad types:​

  1. Sign in to your AdSense account.
  2. Click Blocking controls and then All sites and then Ad serving.
  3. Use the controls on the page to block the ad types that you don’t want to appear on your pages.
Note that these opt-outs are only available for AdSense for content ads.
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