Performance reports guide

Choose metrics for your report

Metrics represent the values that you're measuring. For example, you can measure your account performance by looking at your earnings, number of clicks, number of page views, and so on. Metrics are displayed in an interactive scorecard across the top of your report graph. The metrics that you see depend on which metric family you select from the Columns drop-down in the upper right of your reports page. The values of the metrics in the scorecard adjust as you change your reporting options, for example, by choosing a different metric family or changing the date range.

For some reports like Ad units and Ad sizes, you'll see N/A displayed in the scorecard instead of a metric value. This is because these are ad unit-based reports and metric totals are not applicable.

To add a metric to your report, hover over the metric in the scorecard and click its tab. The color line at the bottom of the tab becomes fixed, and the graph updates to display the metric in the same color. To remove a metric, simply click its tab again.

When you’re comparing two different date ranges, you can view the metric values for both timelines by hovering over a metric in the scorecard and clicking the down arrow. Metric values are displayed together in a drop-down for direct comparison. When you click a tab in the scorecard, the graph updates to display the metric in the matching colors for both timelines. To remove a metric, simply click its tab again.

Compare Dates