Link an AdSense account to an Analytics account

To start receiving data from AdSense within your Google Analytics account, you must first choose an Analytics account to link AdSense to. If you don’t already have an Analytics account, visit the Google Analytics website to sign up for a new account.

Before you start the linking process, make sure you're using a Google Account AdSense login that has both Administrator access to your AdSense account and Administrator access to your Analytics account.

If you're trying to link a new account and either your Google Analytics account or your Google AdSense account is now closed, then you'll need to re-open the closed account and remove the link before you can link to another account.

To link your AdSense account:

  1. Click the gear icon and select Settings from the drop-down list.
  2. In the sidebar, select Access and authorization, then click Google Analytics integration.
  3. On the “Google Analytics integration” page, click Link next to the Analytics account that you want to link to your AdSense account. A new window opens and you’re taken to your Analytics account.
  4. In Analytics, click Link Accounts.
  5. In the dialog that appears, specify your primary Analytics property and Analytics views, then click Continue.
    Your primary and secondary Analytics properties are listed under the AdSense tab, and your AdSense and Analytics accounts are now linked.

Please allow at least 24 hours for the data to populate in your reports. If you're having trouble linking your accounts, check our linking AdSense and Analytics accounts FAQs.

Once you've linked your AdSense and Analytics accounts, your next step is to set up the code you’ll need to track your AdSense sites in Analytics.