Ads or account disabled
Ad serving was disabled to your website
If you'd like to re-enable ad serving to your pages or ensure that ad serving is not disrupted, you must make changes to comply with our program policies. Below are some of our most frequently asked questions about disabled ad serving.
- Why was ad serving to my website disabled?
- Where can I find my notification?
- What's in the notification?
- I've received a notification for a site that I don't manage. What should I do?
- I’ve found the notification, now what should I do?
- Will ad serving always be re-enabled after I appeal?
- I need clarification regarding the policy that my site is violating. What should I do?
Policy specialists disable ad serving to a website when that website is found to be in violation of program policies. Please carefully review your notification to learn specifically why ad serving was disabled to your site.
You can view your policy notification by signing in to your AdSense account and visiting the Messages page, under your Home tab. Additionally, notifications are sent to the email address associated with your AdSense account.
If you don't see your policy notification on the Messages page, make sure you are using the new AdSense interface. Sign in and click the "Try the new AdSense interface" link in the upper corner to get started.
If you still don't see the notification in the new AdSense interface, your issue is not policy related. Please visit the Troubleshooting and issue resolution page.
The notification we send you will include vital information such as whether this is a site-level or an account-level action. If we've disabled ad serving to your site then we'll advise you on the specific violation we found and also provide one example page where we found that violation. You'll also find an issue ID number which you'll need to submit an appeal once the violation has been fixed. If your notification does not contain an issue ID then the decision is final and you cannot appeal. If ad serving has been disabled as a result of an account-level action then you should review our AdSense account may be disabled for policy reasons article instead.
If you're concerned about malicious use of your ad code by others, we recommend that you use the site authorization feature. Site authorization is an optional feature that allows you to identify only specific sites that are permitted to use your Google ad code. Learn how to authorize your sites.
You should read the notification very careful and make changes to resolve the issues. Then you should review the appeals best practices below:
Appeals best practices
- Make sure you understand the violation: Each time we send a policy notification we include a snippet explaining what the policy is surrounding the violation. Please read this carefully and understand how it applies to your site. If you still have questions after this or don't know how to resolve the issue then we recommend that you review the relevant program policy sections in the Help Center.
- Check your entire site: With each notification we send you a URL as an example of the violation. Keep in mind that this is only an example, the violation may be present on other pages on your site, and we expect you to take appropriate action throughout your entire site. In many cases publishers have found Google’s search operators helpful for finding violations.
- File a strong appeal: Once you've done all of the above then you're ready and welcome to send us your appeal. To make sure that the appeal is a strong one, please tell us exactly what action you've taken on your site to resolve the violations and also tell us how you'll prevent similar occurrences in the future. You could even include some other example URLs that you've taken action on proactively. The more information you provide us with the better informed we are and can see how serious you are about working with us and remaining compliant. Once you're ready to start the appeals process, please file your appeal using this Policy Violation Appeal form.
Before you submit your appeal, please ensure that there's AdSense ad code on your site, otherwise we cannot review for compliance.
- Please be patient: We will always respond to an appeal so there's no need to send another appeal if you haven't heard back from us yet. We aim to respond to all appeals within a week but sometimes due to the volumes we receive at any given time we may take slightly longer to respond so please be patient.
In many cases, our decision is final, and this will be mentioned in your notification email. However, in some cases, if you are able to make appropriate changes to bring your site into compliance, we may re-enable ad serving to your site. Please keep in mind that this is not possible for all cases.
Once you have made changes to your site, please contact us and our specialists will review your updated site. When making changes, please note that the URL mentioned in your notification may be just one example; appropriate changes must be made across your entire website before we can consider re-enabling ad serving to your site.
Please search this Help Center or visit our Help Forum to find additional clarification on our policies. If you'd like further clarification or to view examples of our policies, please visit our online resources:
- AdSense Terms and Conditions
- Common questions about our program policies
- Policy-related posts in our blog
- Policy-related discussions on our Help Forum
- Quality Guidelines for Webmasters