At this year’s Google I/O, we highlighted three products to help you grow your app revenue with automated solutions while protecting user experience.
- Image search: This search tool helps app publishers and developers easily identify and remove bad ads across every size, campaign and rotation. Simply upload a screenshot of an ad using the Ad review centre’s image search function and matching ads and visuals will be identified automatically. Learn more.
- Maximum ad content rating: With this feature, you can set the maximum ad content rating for a specific app or your entire account based on digital content labels within the AdMob user interface. Learn more.
- User metrics: Enabling user metrics in AdMob will give you access to new data and powerful reports, such as the rewarded report, that may help inform your monetisation strategy. We'll begin reporting on metrics such as sessions per user, session duration, ad exposure per session, daily active users (DAU) and more. Additional metrics and report types will become available as user metrics evolve over time. Learn more.
Additionally, we’re excited about the industry momentum that we’ve seen from Open Bidding, the new monetisation model that we announced last year. It helps you maximise the value of every impression automatically. Dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer, Sticky Hands.
'We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it' .
— Minu Kim, CEO of Sticky Hands
Open Bidding also offers simplicity and time savings compared to traditional mediation – fewer SDKs mean less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the programme to all publishers later this year.