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AdMob product announcements at I/O 19

8 May 2019

At this year’s Google I/O, we highlighted three products to help you grow your app revenue with automated solutions while protecting user experience. 

  • Image search: This search tool helps app publishers and developers easily identify and remove bad ads across every size, campaign, and rotation. Simply upload a screenshot of an ad using the Ad review center’s image search function and matching ads and visuals will be identified automatically. Learn more
  • Maximum ad content rating: With this feature, you can set the maximum ad content rating for a specific app or your entire account based on digital content labels within the AdMob user interface. Learn more
  • User metrics: Enabling user metrics in AdMob will give you access to new data and powerful reports, such as the rewarded report, that may help inform your monetization strategy. We will begin reporting on metrics such as sessions per user, session duration, ad exposure per session, daily active users (DAU), and more. Additional metrics and report types will become available as user metrics evolve over time. Learn more

Additionally, we’re excited about the industry momentum we’ve seen from Open Bidding, the new monetization model that we announced last year. It helps you maximize the value of every impression automatically. Dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands. 

“We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it. “

— Minu Kim, CEO of Sticky Hands

Open Bidding also offers simplicity and time savings compared to traditional mediation — fewer SDKs mean less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year. 

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Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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