Multiple Customer Management (MCM)

Managers using MCM

To become a manager using MCM, work with your account manager to complete the application process. After receiving approval, your AdMob account will be upgraded with additional features to help you manage other publishers.

Before creating an MCM arrangement, you’ll need to obtain the publisher's AdMob Publisher ID and discuss the percentage of the publisher’s earnings you’ll be paid in exchange for your services. This is identified as the “auto-payment percentage” because once your MCM arrangement is established, publishers will send you this percentage automatically.

The invitation process to create this formal relationship is handled via AdMob; however, the publisher ID and the auto-payment percentage is required to complete the invite.

Note that the auto-payment percentage earnings only applies for AdMob revenue. Revenue from a third-party network can’t be auto-paid through AdMob. 

Eligible estimated earnings

Eligible estimated earnings is the total revenue generated from the AdMob Network per publisher. Your auto-payment amount will be based off these earnings once they are finalized. 

To view your eligible estimated earnings:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Managed accounts in the sidebar. 
  3. In the Account dashboard tab, view the Eligible est. earnings column. 

To view an estimate of the publisher's revenue from all ad sources, access the publisher's account

Note: The amounts are estimates that are subject to change when earnings are verified for accuracy at the end of every month. 

Acquire publishers (MCM)

MCM is an invite-only initiative; you have the final say on the publishers you work with. However, you should discuss beginning an MCM arrangement with the publisher prior to sending an invitation. 

Once you obtain the publisher ID from the publisher and you agree on the auto-payment percentage, you can send the invitation to publishers through your AdMob account.

Complete the following steps to invite a publisher to begin an MCM arrangement.  

Invite a publisher

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Managed accounts in the sidebar. 
  3. Click the Account invitations tab.
  4. Click Invite publisher.
  5. Enter the following:
    • Publisher name: The name for the publisher you want to manage. This name is not visible to the publisher. 
    • Publisher ID: The unique identifier for the AdMob account. You must obtain the ID directly from the publisher. 
    • Desired auto-payment % of publisher's earnings: The percentage of the publisher’s earnings you are requesting to receive in exchange for your services.
  6. Click Invite publisher.

You can check the status and details of your invitations in the Account invitations tab. You can also edit or delete any pending invitations. 

Access publishers' accounts

Once a publisher has been linked to your account, you can start to manage their AdMob account. 

In the Managed accounts tab, you can view the publisher’s estimated earnings, impressions, and eCPM for a selected date range. 

To access a publisher’s account:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Managed accounts in the sidebar. 
  3. In the Account dashboard, Click New tabnext to the publisher’s account you want to access.

This opens the AdMob account of the publisher where you can make changes. From here, you can manage monetization including mediation setup, view reports, set blocking controls, and access all of the publisher’s apps.

You can add users to your AdMob account to help manage accounts. Learn more.

Using the Policy Center

Managers can access the Policy Center in the publisher’s account. When a violation is detected, an email is sent to the publisher and all of the manager admin users. When an appeal is created, an email is sent only to the user who created the appeal. When an appeal is resolved (approved or not), an email is sent to the publisher and all of the manager admin users. 

Managers can appeal AdMob violations, but cannot appeal Google Play violations. The owner of the Google Play account must appeal the Play violation. 

End the management arrangement

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Managed accounts in the sidebar. 
  3. In the Account dashboard, find the publisher you want to modify and click More
  4. Click End management arrangement.
  5. Review the on-screen information and click End arrangement

The publisher will be notified that you ended the arrangement, and you’ll no longer be able to access the publisher’s account effective immediately. The auto-payment will end within one day. 

If a publisher ends the management arrangement, you’ll be notified via email and in the Managed accounts tab.

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