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Add filters to reports

Using filters can help you understand your reporting data, find trends, and drill down to the information you really need. You can use filters to look at specific apps, ad units, and countries or regions. Add multiple filters to your performance reports to further refine your data.

Add a filter

  1. While viewing your report, click the + add button in the Filters field.
  2. Select a filter category from the drop-down menu and complete the corresponding steps below.

    App & ad unit

    1. Select either Select apps or Select ad units.
    2. Check the checkboxes beside the apps or ad units you want to filter by. You can check multiple boxes. The information for the selected apps or ad units will be shown in your report.
    3. Click the Apply button to apply the filter to your report.
    4. To add another filter, click the + add button and select again.
    Country

    1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
    2. Click the Apply button to apply the filter to your report.
    3. To add another filter, click the + add button and select again.
    Ad source (Ad Mediation report only)

    1. Check the checkboxes beside the ad network(s) you want to filter by.
    2. Click the Apply button to apply the filter to your report.
    3. To add another filter, click the + add button and select again.
    Format

    1. Check the checkboxes beside the format(s) you want to filter by.
      You can check multiple checkboxes. Information about ad units using the selected formats will be shown in your report.
    2. Click the Apply button to apply the filter to your report.
    3. To add another filter, click the + add button and select again.

Change a filter

Click the filter you want to change and make adjustments to the selections. Changing a filter will change the information shown or hidden in your report.

Remove a filter

Click the A button with an X on it. icon beside the filter you want to remove.

Filter reports by ad unit

You can filter reports by specific sets of ad units to more closely examine your app data.

Complete the following steps to view a filtered report:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Select your application from the All apps list on the left-hand side.
  4. On the Ad units tab, check the checkbox beside each of the ad units you want to include in the report.

  5. Click the View filtered report button and select the report you want to view. The report page will automatically open with the data filtered by the ad unit(s) you selected.

Filter reports by ad unit

You can filter reports by specific sets of ad units to more closely examine your app data.

Complete the following steps to view a filtered report:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Select the name of your app. If you don't see it in the list of recent apps, you can click All apps to search a list of all of the apps you've added to AdMob.
  4. On the Ad units tab, check the checkbox beside each of the ad units you want to include in the report.
  5. Click the View filtered report button at the top of the table and select the report you want to view. The report page will automatically open with the data filtered by the ad unit(s) you selected.
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