通知

在经过改进的“我的 AdMob 页面”上,您可以获取个性化的优化提示,了解您帐号的优化程序以及设置完成情况。

个性化广告和非个性化广告

AdSense 中的隐私权和消息工具为启用个性化广告和非个性化广告提供了多种选项。本文详细介绍了这两种广告之间的区别。不妨详细了解 Google 发布商广告代码中的广告个性化设置

Personalized ads

Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. In all our publisher products, we make inferences about a user’s interests based on the sites they visit or the apps they use. This allows advertisers to target their campaigns according to these interests, providing an improved experience for users and advertisers alike. Learn more about our advertiser policies for personalized ads.

Google considers ads to be personalized when they are based on previously collected or historical data to determine or influence ad selection, including activity like previous search queries, visits to sites or apps, location, or demographic information. For example, this could include: demographic targeting, interest category targeting, remarketing, targeting Customer Match lists, and targeting audience lists uploaded in Display & Video 360 or Campaign Manager 360.

非个性化广告 (NPA)

非个性化广告并非根据用户过去的行为投放,而是依据情境信息投放的,包括根据用户当前位置进行的大致地理位置定位(例如定位到城市一级)、当前网站或应用中的内容或者当前使用的搜索查询字词。投放非个性化广告时,Google Ad Manager 会禁止将任何数据用于广告个性化,包括禁止使用受众特征定位和用户名单定位。

虽然非个性化广告不会使用 Cookie 或移动广告标识符来定位广告,但仍会使用它们来确保广告展示频次不超过频次上限以及生成汇总的广告报告。

如果法律有相关要求,您必须先征得用户同意,才能将 Cookie 或移动广告标识符用于这些目的;例如在英国、瑞士以及欧洲经济区 (EEA) 内的某些国家/地区,《电子隐私指令》就有这样的要求。详细了解发布商与 IAB TCF v2.2 的集成

请注意,在全球任何地区(而不仅仅是欧洲经济区、英国或瑞士)都可以管理广告个性化设置。发布商若有意为用户提供增强型隐私保护处理措施,可以详细了解广告个性化设置Publisher Privacy Treatment API

该内容对您有帮助吗?

您有什么改进建议?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

搜索
清除搜索内容
关闭搜索框
Google 应用
主菜单