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Optimization tips for AdMob

Below are some tips that can help you optimize your ads and get the most out of AdMob.  

Offline conversion tracking tips to finding success with Google Ads campaigns [Icon]

Get customized tips to improve your revenue

 Complete the following steps to receive AdMob optimization tips:

  1. Sign in to your AdMob account at
  2. Click Settings in the sidebar.
  3. In the Personal tab, click Edit by Email preferences.
  4. Check the “Customized help and performance suggestions” checkbox.
  5. Click Save.

The Ad Mob interface showing optimization.

Please allow up to 10 days for this change to take effect.

If you'd prefer to unsubscribe from certain types of messages, you can follow the instructions above to uncheck the relevant boxes.

Consider audience to find success with Google Ads campaigns | Ads [Icon]

Use the right ad format for the right reasons

Each ad format has its strengths and best uses. Learn more about each ad format below:

  • Banner: A basic ad format that appears at the top & bottom of the device screen.
  • Interstitial: Full-page ads that appear at natural breaks & transitions, such as level completion. Supports video content.
  • Rewarded interstitial (Beta): Full-page ad format that rewards users for viewing ads during natural breaks or transitions.
  • Rewarded: Ads that reward users for watching short videos and interacting with playable ads and surveys. Good for monetizing free-to-play users. Supports video content.
  • Native: Customizable ad format that matches the look & feel of your app. Ads appear inline with app content. Supports video content.
  • App open: Ad format that appears when users open or switch back to your app. Ad overlays loading screen.

Use frequency capping to find success with Google Ads campaigns [Icon]

Enable all ad types 

Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app’s inventory and help increase your eCPM. Limiting ad types may result in decreased revenue. 

The ad types available to an ad unit depend on the ad format you selected when creating it.

Always test to finding success with Google Ads campaigns [Icon]

Minimize category blocking

By allowing all ad categories to appear, you could potentially improve your earnings because more advertisers can bid on your app’s inventory, and help improve your eCPM. If you need to, you can disable specific subcategories without over blocking. Learn more about blocking ads by general category

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