Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

12 December 2016: Native ad unit targeting for house ad campaigns

This announcement has been archived and may be out of date. 

You can now target native ad units in your AdMob house ad campaigns. Ads included in these campaigns will be served to the selected ad units using the creative you upload (for example, a seasonal app promotion image).

Note: Native ad campaigns are only compatible with image app install, text app install, and video app install ads. Image and text ads that advertise websites are not compatible with native ad campaigns and can't be served as native ads. 

To target a native ad unit in a campaign, create a new campaign on the Campaigns tab.

Example of mediated house ad setup in campaigns.

During the Select ad unit(s) and set user targeting step, select the native ad unit(s) you want to target. Then, follow the remaining instructions to create ads for your campaign. 

For native express image ads, you must choose images that conform to the supported image ad sizes. Learn more about native express implementation.

Example of selecting native ad units to target in campaigns.

Information about the targeted app(s) will be imported from the Play Store (Android) or App Store (iOS) and appear in the native ads you create for the campaign.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

true
' data-mime-type=
Earn more by migrating more inventory to bidding!

We noticed that you have not migrated all your eligible traffic to AdMob bidding. Bidding ensures that you’re getting the highest revenue for your impressions as ad sources compete in real-time. Increase your revenue and operational efficiency with bidding today!

Migrate now!

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
true
true
true
73175
false
false