12 December 2016: Native ad unit targeting for house ad campaigns
You can now target native ad units in your AdMob house ad campaigns. Ads included in these campaigns will be served to the selected ad units using the creative you upload (for example, a seasonal app promotion image).
Note: Native ad campaigns are only compatible with image app install, text app install, and video app install ads. Image and text ads that advertise websites are not compatible with native ad campaigns and can't be served as native ads.
To target a native ad unit in a campaign, create a new campaign on the Campaigns tab.
During the Select ad unit(s) and set user targeting step, select the native ad unit(s) you want to target. Then, follow the remaining instructions to create ads for your campaign.
Information about the targeted app(s) will be imported from the Play Store (Android) or App Store (iOS) and appear in the native ads you create for the campaign.