Overview of native ads

This feature is currently in beta release to a limited group of publishers.

Native ads match both the form and function of the user experience in which they’re placed. They also match the visual design of the app they live within. These ads augment the user experience by providing value through relevant content that flows within the context of surrounding app content.

AdMob's native ads format enables publishers to render ads that are seamless with content, or that take advantage of app features like swipe gestures and 3D animation. You can use this technology to implement highly custom renderings that take full advantage of the native code on Android and iOS. Native ads are no longer confined to a box like a traditional banner ad.

Through the use of native ad styles you can aggregate native demand across thousands of advertisers.

There are two steps to create a native ad:

  1. Create a native ad unit
  2. Design and implement a native ad

App install ads

App install ads are intended to promote and drive mobile app installs. Here's an example of a native app install ad:

Example of what an app install ad looks like in the mobile world.

Content ads

Content ads allow for a more generic combination of text and images that covers a broader scope. Here's an example of a native content ad:

Example of what a content ad looks like in the mobile world.

Learn more about the standard types of native ads and their available fields.

How do native ads work?

You can leverage AdMob to monetize your native inventory at scale.

  • Use native ad formats to aggregate native demand across thousands of advertisers.
  • Use the Google Mobile Ads SDK to request native ads from your app. The publisher receives the ads’ fields and can render the content as they choose, within policy guidelines. Contact your support representative for information on how to use the Google Mobile Ads SDK for native ads.
  • Report on native ads as you would for other ad units in AdMob. We recommend including the word "native" in the ad unit name, so you can easily distinguish it from non-native ad units.
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