The relationship between Google, advertisers and publishers is built on trust. Advertisers rely on the relevance of our ad placement, our reporting statistics and the quality of the clicks that their ads receive. Publishers in turn count on advertiser participation, relevant ads which create a good experience for users and an accurate and reliable source of income which contributes to the success of their apps and business. We take this trust seriously and we know that the Google advertising networks couldn't exist without it.
Google treats invalid activity very seriously, analysing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an AdMob account might pose a risk to our advertisers, we may disable that account to protect our advertising ecosystem. The Traffic Quality team reserves the right to disable ad serving to your AdMob account at any time.
We understand that you have questions about your account and the actions we've taken to protect our advertising ecosystem. Below are some of our most frequently asked questions.
Because we have a need to protect our proprietary detection system, we're unable to provide our publishers with any information about their account activity, including any apps, users or third-party services that might have been involved.
Google treats invalid activity very seriously, analysing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an AdMob account might pose a risk to our Google Ads advertisers, we may disable that account to protect our advertisers' interests.
To learn more about the most common reasons that accounts are disabled, see our top reasons for account closure.
Lastly, as outlined in our Terms and Conditions, Google will use its sole discretion when determining instances of invalid activity.
Please review the email that the ad traffic quality team sent you. If you missed this e-mail, try searching the inbox of the e-mail address associated with your AdMob account for emails from email@example.com. Check your email account's spam filter to make sure the email wasn't mistakenly flagged as spam.
We're always willing to work with you to resolve any issues that you might have. If you feel that this decision was made in error, and if you can maintain in good faith that the invalid activity was not due to the actions or negligence of you or those for whom you are responsible, you may appeal against the disabling of your account. Additionally, if you're able to make significant changes to address invalid activity and comply with policies, please indicate your plans in the appeal form.
Please contact us only through our appeal form.
Once we have received your appeal, we'll do our best to inform you quickly and will proceed with appropriate action as necessary. Please understand, however, that there is no guarantee that your account will be reinstated.
Once we've reached a decision on your appeal, further appeals may not be considered and you might not receive any further communication from us.
- Review the top reasons for account closure. Think about if any of these reasons apply to you and your content. Did your friends click on your ads too many times? Did you purchase traffic that led to a surge of invalid activity? Can you make content and/or behavioural changes to prevent the activity from happening again?
- Review ad implementations on your mobile app. Think about what your typical user journey would be, and see if the ad implementations may cause users to accidentally click on your ads.
- In the appeal form, provide the email address that is associated with your disabled AdSense account. This will help us locate your account and reduce delays in appeal processing time.
- Tell us what changes you’ll make for the future. Once again, carefully consider the top reasons for account closure. What systems or behaviour have you put in place to ensure that this won't happen again? For example, tell us how you've adjusted your ad implementations, evaluated your traffic sources, hired testers to properly test your content, etc. We'll appreciate your honesty in the appeal.
View the original AdMob blog post for more information.
It's against AdMob policy to click on your own live ads or artificially inflate monetised impressions. During development and testing, please use test ads to avoid inflating your earnings. If you do need to render live ads before launch, avoid clicking on them.
If you click on your own live ads or artificially inflate monetised impressions, your AdMob account may be suspended. If, after your account has been un-suspended, invalid activity persists and continues to contribute low value traffic to our ads ecosystem, then we may have to disable your account.
Here are some resources to review for AdMob test ads.
We understand your concern about the actions taken against your account. Our actions are the result of careful investigation by our team of dedicated specialists, taking into account the interests of our advertisers, publishers and users. Though you might be disappointed with our decision, we are unable to reinstate your account.
Please also note that publishers disabled for invalid activity are not allowed any further participation in AdSense. For this reason, these publishers may not open new accounts.
Lastly, Google does reserve the right to disable an account for any reason, including invalid activity from any source.
According to our Terms and Conditions, publishers disabled for invalid activity may not receive any further payment. Where appropriate and possible, we'll refund your earnings to affected advertisers.
Please also note that we place stop payments on any outstanding cheques for accounts that have been disabled for invalid activity. We ask that you refrain from depositing any cheques that you may receive in the future, as your bank may charge fees for depositing a stopped cheque.
You may disregard the PIN mailing that you've recently received, since publishers disabled for invalid activity do not receive any further payment. Where appropriate and possible, we'll refund your earnings to affected advertisers.
If we determine that a related publisher's account might pose a risk to our Google Ads advertisers, we may disable it in order to protect our advertising ecosystem.
If you have received a payment from us in the past, you will still receive a tax form from us if necessary. To find out if you should be expecting a form 1099 or 1042-S, please visit our Help Centre article on IRS forms.
After your AdSense account has been reinstated, it may take up to 48 hours for all of our servers to be informed of the change and ad serving to resume. We apologise for the inconvenience and appreciate your patience.
If you're also a YouTube publisher, you might need to re-associate your YouTube account with your AdSense account.
If you have any additional questions regarding invalid activity, please visit our Help Centre article on invalid activity.