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Learn more about the new AdMob rewarded ads

Add dimensions to reports

Dimensions are categories by which you can break down, filter, and sort performance data. Date, ad unit, and country are examples of dimensions. The dimensions you select affect the columns and types of data displayed in your reports. You can add multiple dimensions to your performance reports to further refine your data.

The order of dimensions in the report depends on the order you add them. You have the flexibility to add, change, or remove dimensions.

The following dimensions are available in AdMob performance reports.

List of AdMob Network report dimensions
  • Date: View performance by date.
  • Week: View performance by week.
  • Month: View performance by month.

  • App: View performance by app.
  • Ad unit: View performance for individual ad units.

  • Country: View performance broken down by country.
  • Format: View performance by ad format (banner or interstitial).
  • Platform: View performance broken down by device.
    • Android
    • iOS
  • Ad type: View performance by ad type (text, image, video, Flash, animated image, rich media, etc.).
  • Bid type: View performance by bid type. See how advertisers are paying for the ads on your app -- cost-per-click (CPC) or cost-per-thousand impressions (CPM).
  • Targeting type: View performance by targeting type. See how ads are matched to your pages -- through contextual, placement, or interest-based targeting.
List of Ad Mediation report dimensions
  • Date: View performance by date.
  • Week: View performance by week.
  • Month: View performance by month.

  • App: View performance by app.
  • Ad unit: View performance for individual ad units you've customized.

  • Ad source: View performance by ad source. Ad source measures mediation traffic, and it can include direct sales, custom events, house ads, or third-party ad networks.
  • Allocation: View performance by allocation within ad units. (e.g., "House Ads - Winter Campaign")

  • Country: View performance broken down by the country of visitors that have viewed ads on your app.
  • Format: View performance by ad format (Banner or Interstitial).
    If you've migrated ad units from legacy AdMob, you may also see Any listed under format. This indicates that the ad unit could request either banner or interstitial ads. This only applies to ad units that were migrated from legacy AdMob, and all new ad units created in AdMob will be either banner or interstitial.
  • Platform: View performance broken down by device.
    • Android
    • iOS

Add a dimension

  1. While viewing your report, click the + add button in the Dimensions field.

  2. Select a dimension from the drop-down menu. The selected dimension is added to the table. Unavailable dimensions appear grayed out in the interface. The dimensions you've already applied are listed in the Dimensions field.

    A screenshot of available reporting dimensions implemented in a report.

  3. To add another dimension, click the + add button and select again.

Change a dimension

Click the dimension you want to change and select a different dimension from the drop-down menu. Changing a dimension will remove any dimensions to the right of it, as the dimensions build on one another.

Remove a dimension

Click the A button with an X on it. icon beside the dimension you want to remove.

 

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