Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Manage ads

Review an ad in the detail view

You can click any ad in the Ad review center to open a detail view of that ad. In the detail view you can view a full size preview of the ad and information such as its size, type, destination URL, Google Ads account, etc.

What you can do in the detail view

The "Ad review center" details page as it appears in AdMob

  1. Block an ad

    If you don't like the ad you're viewing, click Block ad Block to block it. From here, you can also access these additional actions:

    • To block and report the ad for violating 1 or more Google Ads policies: Click More and then click Block and report ad.
    • To find similar ads: Click More and then click Find similar ads by. Select an option.
    • To mark the ad as reviewed: Click More and then click Mark as reviewed.
    • To copy the ad's URL: Click More and then click Copy URL to share ad.
  2. Show or hide ad info

    Click the arrow to show or hide ad details like metadata, metrics, advertiser info, and ad categories. 

  3. View metadata

    Click Metadata to review information like ad type, ad size, file size, destination URL, etc. You can hover over some metadata to access these additional actions: 

    • To block an advertiser's URL: Hover over the "visible URL" or "destination URL", then click Block URL.
    • To view all of the advertiser's URLs you've blocked: Next to the "visible URL" or "destination URL", click More and then click View all blocked URLs. 

    The "Advertiser URLs" page in Blocking controls opens. Learn more about blocking advertiser URLs.

    • To report metadata that's incorrect: Hover over the metadata and click More. Then, click Flag as incorrect.

    You can also find additional metadata sections that you can expand to learn more about the ad:

    • Metrics: Performance-related information such as impressions.
      • Impressions shows you the number of impressions per day an ad has had over the past 30 days. You can use the chart to see if an ad has served recently, or if an ad has stopped serving altogether. Note that an ad that hasn't served recently could still show again (unless it's been blocked), but it's less likely the longer the ad doesn't show.
      • Clickthrough rate (CTR) is the percentage of impressions that led to a click. This chart helps give you insight into an ad’s performance, but may not be the final figure reflected in your reporting.
    • Advertiser: Information about the Google Ads account that owns the ad.

      To block all ads from the Google Ads account, click Block account.

      All ads from this Google Ads account will now always be blocked. This applies to all targeting types (contextual, interest-based, and placement).

      Note: Blocking ads from a Google Ads account may have a negative impact on your revenue.
    • Video: Video-related information such as duration, framerate, bits per second, etc. Note this section only appears for video ads.
    • Audio: Audio-related information such as codec, sample, bitrate, etc. Note this section only appears for audio ads.
    • Categories: Information about the ad categories the ad belongs to. Learn more about blocking general ad categories.
  4. View related ads

    Click Related ads to review similar ads that you may want to block. A selection of related ads are shown by default, but you can click View all to view all related ads.

Was this helpful?

How can we improve it?
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Clear search
Close search
Google apps
Main menu