ImpressionId
STRING
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
CodeServes + BackfillCodeServes
Impressions + BackfillImpressions
| Unique impression ID
Every code serve receives a unique ImpressionId string value. Use this value, along with the KeyPart and TimeUsec2 values, to match records in the code serves and impressions files.
- If the
ImpressionId record appears in the NetworkCodeServes file, Ad Manager responded with (or, "served") a creative.
- If the
ImpressionId record appears in the NetworkImpressions file, the returned creative was downloaded to be viewed by the user. Note that this ImpressionId record might appear in a different hour's file than the request and code serve.
All unfilled impressions are recorded in the NetworkRequests file.
|
Advertiser
STRING
File types
Activities
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Advertiser
Name of the advertiser that won the auction. |
AdxAccountId
NUMBER
File types
BackfillActiveViews
BackfillBids
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversionss
| Ad Exchange account ID
The ID of the Ad Exchange (AdX) account that served the ad query. |
Anonymous
BOOLEAN
File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Anonymous branding
Whether this was an anonymous impression. "True" if anonymous, "false" if semi-transparent or branded. This field contains null values if you're not an Ad Exchange (AdX) publisher. |
Buyer
STRING
File types
Activities
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Buyer
Name of the buyer that won the Ad Exchange (AdX) auction. For video pods, this is a list of winning buyers, separated by the pipe (| ) character. |
DealId
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Ad Exchange deal ID
ID of the Ad Exchange (AdX) or Ad Manager deal that applied for this impression. Blank if no deal applied.
In backfill files, this field only displays data for your primary Ad Exchange account.
|
DealType
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Deal type
Type of deal (see also "DealId"). Possible values:
- "Private auction"
- "Preferred deal"
- "Programmatic Guaranteed"
- "EB auction package"
- Blank if no deal applied
In backfill files, this field only displays data for your primary Ad Exchange account. Reservation files only contain “Programmatic Guaranteed” and “Preferred deal” types.
|
EventKeyPart
STRING(9)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unique event identifier
Unique event identifier (hashed key). Each impression or other event from a single query has a unique value. |
EventTimeUsec2
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unix time of an event
The Unix time (also known as epoch time) of an impression or other event in microseconds since 1970-01-01 00:00:00 UTC. |
IsFilledRequest
BOOLEAN
File types
Requests + BackfillRequests
| Filled request indicator
Indicates whether a request is associated with at least one code serve. Values are TRUE (at least one code serve) or FALSE (none). |
OptimizationType
STRING
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Optimization type
The type of optimization applied when filling the request. Possible values:
- "Optimized Competition"
- "First Look"
- Blank if no optimization type
|
OrderId
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Order ID
The numeric ID for the Ad Manager order that contained the delivered line item and creative. |
Product
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DoubleClick product name
The product from which the event originated.
- Ad Server
- AdExchange
- AdSense
- Open Bidding
- First Look
- Mediation
|
RefererURL
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Referer URL
The URL of the page that requested and that displayed the ad. Only HTTP and HTTPS URLs are included. Login components of URLs (user:password@) are omitted. |
RequestedAdUnitSizes
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Inventory sizes included in your request to Ad Manager
The inventory size included in your tag or request to Ad Manager. Values are displayed in pixels (width x height), separated by a pipe delimeter (| ). For example, "300x250|300x600". |
SellerReservePrice
DOUBLE
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Seller Reserve Price
Bid floor set by the seller publisher, after the revenue share. For example, "1.58" or "3.216667".
This field only displays data for your primary Ad Exchange (AdX) account.
|
ServingRestriction
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
|
Serving restriction related to non-personalized ads
Indicates whether the ad request specifically called for non-personalized ads. An "NPA" value means the request called for non-personalized ads only. An empty value indicates there was no such restriction on the request.
You can select non-personalized ads settings at the network level on the “EU user consent” page or on a per-request basis through Google Publisher Tags.
|
TargetedCustomCriteria
STRING(512)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Targeted key-values
The key-values in your request to Ad Manager that matched Ad Manager line item targeting. This includes broad-matched keys, prefix-matched keys, or both. This field also displays keys which were negatively targeted by the line item. This value is truncated to 512 characters. |
Time
STRING(19)
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Time of the event
The time of the event in your network's local timezone, displayed in 24-hour format (YYYY-MM-DD-HH:MI:SS).
- For impressions, this value corresponds to the impression.
- For clicks, this value corresponds to the underlying impression.
- For Rich Media, video, conversions, and Active View, it corresponds to the actual event.
|
TimeUsec Deprecated
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| This field is deprecated.
Use TimeUsec2 , instead. |
TimeUsec2
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unix time of a query
The Unix time (also known as epoch time) of a query in microseconds since 1970-01-01 00:00:00 UTC. Use this value with the Keypart field value to uniquely identify a request or bid auction. |
YieldGroupCompanyId
NUMBER (xsd:long)
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| DFP yield partner ID
ID of the yield partner in a yield group that won the Open Bidding or mediation for mobile apps auction. If Ad Exchange wins, this field is blank. |
YieldGroupNames
STRING
File types
BackfillActiveViews
BackfillClicks
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions
| Ad Manager yield group names
In Open Bidding and mediation for mobile apps, where Ad Exchange doesn't win, this field displays the yield group name of the winner. If Ad Exchange wins, this field displays all competing yield group names, separated by pipe (| ) characters. |
AdUnitId
STRING (xsd:string)
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DFP Ad unit ID
The ID for the inventory ad unit where the creative delivered. |
AdvertiserId
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DFP Advertiser ID
The numeric ID for the Ad Manager advertiser company associated with the creative delivered. |
CreativeId
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative ID
The numeric ID for the delivered Ad Manager creative. |
CreativeSize
STRING(9)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative Size
The size in pixels (width x height) of the delivered Ad Manager creative. For example, "300x250". |
CreativeSizeDelivered
STRING(9)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative Size (delivered)(Beta)
The actual size of the creative served from Ad Manager or Ad Exchange, which also matches the creative size reported in Ad Exchange. The size is displayed in the format "widthxheight" without spaces (for example, 300x250). |
CreativeVersion
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Creative Version
A numeric version value associated with the delivered Ad Manager creative. |
CustomTargeting
STRING More details
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Custom Targeting
Includes both targeted and non-targeted pairs, known as "key-values" in Ad Manager. Key-value pairs are specified by the publisher and separated by semicolons (;).
Key-values reporting differs slightly between Ad Manager reports and data that's delivered through Data Transfer. Ad Manager reports only include key-values where both the key and the value are defined in Ad Manager, while Data Transfer reports only require that the key be defined.
For example, if the key "articleID" is defined, but the value "123456" is not, this key-value would be included in Data Transfer reports, but not in Ad Manager reports.
|
Domain
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Domain
The user domain that triggered the event. |
EstimatedBackfillRevenue
DECIMAL
File types
ActiveViews + BackfillActiveViews *
Clicks + BackfillClicks *
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions *
VideoConversions + BackfillVideoConversions
* AdSense only
| Estimated AdSense and Ad Exchange Revenue
Estimated backfill revenue per AdSense/Ad Exchange impression. This revenue calculation uses the publisher's network default currency. This field is reported as a net value.
If you use Open Bidding, this value also includes estimated revenue for third-party exchanges.
- The latest available exchange rate for the network's default currency is captured hourly and used for that hour's Data Transfer files.
- Revenue from mobile ads served by AdWords may be 5% lower than what is shown in reports, making this revenue value an approximation. Be aware that there may be other differences, such as filtration and rounding, that contribute to this estimation.
- If this column is enabled, the values appear in the Backfill files. However, the column also appears in the corresponding network file, but those values will always report 0.
- For Ad Exchange, all revenue is attributed to the Impressions file type. AdSense revenue is attributed across several file types.
|
IsCompanion
BOOLEAN
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Companion creative indicator
Indicates that the event was logged by a companion creative. Values are TRUE or FALSE . |
IsInterstitial
BOOLEAN
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Out-of-page creative indicator
Indicates if the event was logged by an out-of-page creative, also known as an "interstitial." Values are TRUE or FALSE . |
Keypart
STRING(9)
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Unique query identifier
Unique query identifier (hashed key). This field can be used in combination with TimeUsec2 to uniquely identify a query or bid auction. |
LineItemId
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
BackfillBids
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| DFP Line item ID
The numeric ID for the delivered Ad Manager line item. |
GfpActivityAdEventTime
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
| Time of Ad Manager activity event
Event time from attributed conversion ad event. |
GfpActivityAdEventType
STRING(14)
File types
ActiveViews + BackfillActiveViews
Activities
| Type of Ad Manager activity event
Indicates whether the conversion was post-impression or post-click. |
GfpActivityId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
| Unique Ad Manager activity event ID
Identifies a unique advertiser-site conversion. |
GfpActivityName
STRING(45)
File types
ActiveViews + BackfillActiveViews
Activities
| Name of Ad Manager activity event
User-specified name associated with an Ad Manager activity ID. |
Ord
STRING
File types
ActiveViews + BackfillActiveViews
Activities
| Randomly-generated value from Ad Manager Activity tags
The ord= parameter value from your Ad Manager Activity tag. |
Quantity
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
| Quantity value from Ad Manager Activity tags
The qty= parameter value from your Ad Manager Activity tag. |
Revenue
STRING
File types
ActiveViews + BackfillActiveViews
Activities
| Cost value from Ad Manager Activity tags
The cost= parameter value from your Ad Manager Activity tag. |
ActiveViewEligibleImpression
STRING
File types
Impressions + BackfillImpressions
CodeServes + BackfillCodeServes
| Active View Eligible Impression
Indicates that the impression was eligible for Active View measurement.
Y = Impression was eligible
N = Impression was not eligible
|
MeasurableImpression
STRING
File types
ActiveViews + BackfillActiveViews
| Active View Measurable Impression
Indicates whether the impression was measurable by Active View. Values include: Y = yes, N = no. The NetworkActiveViews file does not include impressions that were Measurable but not Viewable.
Y = Impression was measurable
N = Impression was not measurable
To find the total number of Measurable Impressions, subtract number of impressions where MeasurableImpressions=N in the NetworkActiveViews file from the number of impressions where ActiveViewEligibleImpression=Y in the NetworkImpressions file.
|
ViewableImpression
STRING
File types
ActiveViews + BackfillActiveViews
| Active View Viewable Impression
Indicates whether the impression was viewable according to the IAB standard.
Y = Impression was measurable and viewable
NA = impression was not measurable
|
ActionDuration
NUMBER
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Duration
The duration of a conversion action in seconds.
Why ActionDuration might have a value when ActionCount is zero
After the ad is displayed, Studio code starts tracking interactions. The Studio code sends metrics to ad server at regular intervals. This is done in order to avoid the loss if user closes the browser.
For example, let's say that an expandable creative has a custom timer configured for the expandable state. When the user sees the the ad expansion for the first time, the Studio code records ActionCount as 1 and starts the custom timer, but this data is not yet reported to ad server. Around one second in expansion, metrics are sent back to the ad server (ActionCount = 1 and ActionDuration = 1), and then the metrics are reset to 0.
If the user continues to interact with the creative in an expanded state, metrics keep being sent to the ad server periodically. If they’re sent 10 seconds later, then ActionCount = 0 and ActionDuration = 10 is sent to the ad server.
|
ActionName
STRING
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Name
Name of the creative conversion. For example, "Play" or "Mute".
|
ActionType
STRING(8)
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Type
Type of the creative conversion. For example, "standard" or "custom". |
ActionCount
NUMBER
File types
ActiveViews + BackfillActiveViews
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Action Count
The number of occurrences of a particular creative conversion. |
GfpContentId
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Unique video content ID
The video content against which ads were served. |
PodPosition
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Video pod position
The position of the ad within a video pod. For example, an ad in the second position displays "2". Value is 0 if position is unknown. |
VideoFallbackPosition
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Video Fallback Position
The fallback position of the video ad.
- 0 = Non-fallback
- 1 = First fallback ad, 2 = second fallback ad, 3 = third fallback ad, etc.
|
VideoPosition
NUMBER
File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
VideoConversions + BackfillVideoConversions
| Video Position
The position of the ad in the video stream.
- 0 = Position unknown
- 1 = Pre-roll
- 2 = Any mid-roll (Deprecated)
- 3 = Post-roll
- 4 = First mid-roll, 5 = second mid-roll, etc.
|
IsVideoFallbackRequest
BOOLEAN
File types
Requests + BackfillRequests
| Video fallback request indicator
Indicates that an ad request was for a video fallback ad (also referred to as "waterfall" ads). Values are TRUE or FALSE . |
CmsMetadata
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
CodeServes + BackfillCodeServes
VideoConversions + BackfillVideoConversions
RichMediaConversions + BackfillRichMediaConversions *
* Always null
|
CMS metadata
A list of key-value pairs describing content metadata tied to the event.
Example: genre=comedy|duration=over_60_second|duration=under_2_min
|
AudienceSegmentIds
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Audience segment IDs
A list of Audience Solutions segment ID values associated with a user separated by pipe delimiter (| ), maximum of 35 segment IDs.
- Requests: All audience segment IDs that the user belonged to.
- Other files: Only segments that were actually used in targeting by at least one currently delivering Ad Manager line item in the network will be shown.
|
Browser
STRING(39)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Browser
The user's internet browser name, version, and subversion. |
BrowserId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Browser ID
A numeric ID assigned to the user's browser which can be matched using the API. |
BandwidthGroupId
NUMBER(1)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Bandwidth Group ID
A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API. |
City
STRING(46)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| City
The name of the city associated with the IP address of the user. |
CityId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| City ID
A numeric ID assigned to the user's city which can be matched using the API. |
Country
STRING(44)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Country
The name of the country associated with the IP address of the user. Note that some countries are not displayed in Data Transfer. |
CountryId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Country ID
A numeric ID assigned to a user's country which can be matched using the API. |
DeviceCategory
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device Category
A descriptive category of the user's device. Possible values are:
Desktop
Feature Phone
Smartphone
Tablet
|
Metro
STRING(55)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Metro
The name of the metro associated with the IP address of the user. |
MetroId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Metro ID
A numeric ID assigned to the user's metro which can be matched using the API. |
MobileCapability
STRING(256)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Capability of the user's mobile device
If a user's mobile device can make calls, this displays "Phone calls". Otherwise, this value is null. |
MobileCarrier
STRING(256)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| User's mobile carrier
The name of the user's mobile carrier. |
MobileDevice
STRING(256)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| User's mobile device name
The name of the user's mobile device. |
OS
STRING(33)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device operating system name
The name of the operating system installed on the user's device. |
OSId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device operating system ID
A numeric ID assigned to the operating system installed on the user's device which can be matched using the API. |
OSVersion
STRING(256)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Device operating system version
The version of the operating system installed on the user's mobile device. |
PostalCode
STRING(5)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Postal Code
The postal code associated with the user's IP address. This information is only available for user's in the United States (US) and Canada. |
PostalCodeId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Postal code ID
A numeric ID assigned to the user's postal code which can be matched using the API. |
PublisherProvidedID
STRING(64)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Publisher Provided ID
The Publisher Provided ID (PPID), encrypted. |
Region
STRING (47)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Region
The name of the region associated with the IP address of the user. |
RegionId
NUMBER
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Region ID
A numeric ID assigned to the user's region which can be matched using the API. |
UserId
STRING(64)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Encrypted DoubleClick cookie ID
The DoubleClick cookie ID associated with the user, encrypted. The expected value is 22 characters in length, but up to 64 characters can be displayed.
- For iOS mobile apps, this is an encrypted version of Apple's Identifier for Advertising (IDFA).
- For Android apps, this is an encrypted version of the Android Advertising Id (AdId).
- If a user's browser does not accept cookies, this field is blank.
|
Bandwidth
STRING(17)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Bandwidth
Name of the user's bandwidth type. For example, "dsl" or "cable". |
MobileAppId
STRING
File types
ActiveViews + BackfillActiveViews
Activities *
BackfillBids
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
* Always null
| Mobile app ID
Mobile application ID that requested the ad.
- For Android, this is the package name.
- For iOS, this is an integer.
|
RequestLanguage
STRING
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Requested language
Language code associated with the ad request. A two-letter ISO 639-1 Alpha 2 language code. May be optionally followed by a hyphen and a two-letter ISO 3166-1 Alpha 2 lowercase country code. For example, "pt" or "pt-br".
In most cases, the RequestLanguage reported is the browser language. However, if the browser language ("Accept-Language" HTTP header) isn't available in the request, then the device or region language may be reported instead.
|
BandwidthId
NUMBER (xsd:long)
File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions
| Bandwidth ID
A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API. |
AuctionType
NUMBER
File types
BackfillBids
| Auction type
The value "1" indicates a third-party Open Bidding auction. The value “2” indicates a bid originating from Ad Exchange. |
BidAdvertiser
STRING
File types
BackfillBids
| Bid advertiser
Name of the advertiser.
|
BidBidder
STRING
File types
BackfillBids
| Bid bidder
Name of the bidder's account.
|
BidBuyer
STRING
File types
BackfillBids
| Bid buyer
Name of the buyer's network.
|
BidRejectionReason
STRING
File types
BackfillBids
| Bid rejection reason
Reason the bid lost or did not participate in the auction.
- "Floor" indicates that the bid's CPM was below the seller's reserve
- "Outbid" indicates that the bid lost to another candidate.
- "Other" indicates that the bid lost for another reason, such as URL filtering.
- "(Winner)" indicates that the bid was not rejected for any reason.
|
BidPrice
NUMBER
File types
BackfillBids
| Bid price
Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency. |
BidDealId
STRING
File types
BackfillBids
| Bid deal ID
ID of the deal that applied for this impression. Blank if no deal was applied.
|
BidDealType
STRING
File types
BackfillBids
| Bid deal type
Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed", or blank if no deal was applied. |
BidYieldGroupNames
STRING
File types
BackfillBids
| Bid yield group names
Names of the Ad Manager yield groups that matched the request. Blank if not applicable. |
BidYieldGroupCompanyId
STRING
File types
BackfillBids
| Bid yield group company ID
ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable. |
BidSellerReservePrice
DOUBLE
File types
BackfillBids
| Bid seller reserve price
The per-buyer floor price from unified pricing rules. |