Data Transfer fields

Data Transfer files contain information about impressions, clicks, and other events transmitted through Google Ad Manager. The table below describes each field in Data Transfer files. Learn more about Data Transfer

Use match tables to pair ID values with names
Numeric IDs are used for line items, creatives, and other Ad Manager objects. Use match tables to correlate objects names with ID values.

Refer to the Ad Manager API documentation for more details about each field.

Field name Description

Field name	Description
`ImpressionId` _STRING _{File types ActiveViews + BackfillActiveViews Clicks + BackfillClicks CodeServes + BackfillCodeServes Impressions + BackfillImpressions}	Unique impression ID Every code serve receives a unique `ImpressionId` string value. Use this value, along with the `KeyPart` and `TimeUsec2` values, to match records in the code serves and impressions files. If the `ImpressionId` record appears in the `NetworkCodeServes` file, Ad Manager responded with (or, "served") a creative. If the `ImpressionId` record appears in the `NetworkImpressions` file, the returned creative was downloaded to be viewed by the user. Note that this `ImpressionId` record might appear in a different hour's file than the request and code serve. All unfilled impressions are recorded in the `NetworkRequests` file.
`Advertiser` _STRING _{File types Activities BackfillActiveViews BackfillClicks BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversions}	Advertiser Name of the advertiser that won the auction.
`AdxAccountId` _NUMBER _{File types BackfillActiveViews BackfillBids BackfillClicks BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversionss}	Ad Exchange account ID The ID of the Ad Exchange (AdX) account that served the ad query.
`Anonymous` _BOOLEAN _{File types BackfillActiveViews BackfillClicks BackfillRequests BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversions}	Anonymous branding Whether this was an anonymous impression. "True" if anonymous, "false" if semi-transparent or branded. This field contains null values if you're not an Ad Exchange (AdX) publisher.
`Buyer` _STRING _{File types Activities BackfillActiveViews BackfillClicks BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversions}	Buyer Name of the buyer that won the Ad Exchange (AdX) auction. For video pods, this is a list of winning buyers, separated by the pipe (`\|`) character.
`DealId` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Ad Exchange deal ID ID of the Ad Exchange (AdX) or Ad Manager deal that applied for this impression. Blank if no deal applied. In backfill files, this field only displays data for your primary Ad Exchange account.
`DealType` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Deal type Type of deal (see also "DealId"). Possible values: "Private auction" "Preferred deal" "Programmatic Guaranteed" "EB auction package" Blank if no deal applied In backfill files, this field only displays data for your primary Ad Exchange account. Reservation files only contain “Programmatic Guaranteed” and “Preferred deal” types.
`EventKeyPart` _STRING(9) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Unique event identifier Unique event identifier (hashed key). Each impression or other event from a single query has a unique value.
`EventTimeUsec2` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Unix time of an event The Unix time (also known as epoch time) of an impression or other event in microseconds since 1970-01-01 00:00:00 UTC.
`IsFilledRequest` _BOOLEAN _{File types Requests + BackfillRequests}	Filled request indicator Indicates whether a request is associated with at least one code serve. Values are `TRUE` (at least one code serve) or `FALSE` (none).
`OptimizationType` _STRING _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Optimization type The type of optimization applied when filling the request. Possible values: "Optimized Competition" "First Look" Blank if no optimization type
`OrderId` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Order ID The numeric ID for the Ad Manager order that contained the delivered line item and creative.
`Product` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	DoubleClick product name The product from which the event originated. Ad Server AdExchange AdSense Open Bidding First Look Mediation
`RefererURL` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Referer URL The URL of the page that requested and that displayed the ad. Only HTTP and HTTPS URLs are included. Login components of URLs (user:password@) are omitted.
`RequestedAdUnitSizes` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Inventory sizes included in your request to Ad Manager The inventory size included in your tag or request to Ad Manager. Values are displayed in pixels (width x height), separated by a pipe delimeter (`\|`). For example, "300x250\|300x600".
`SellerReservePrice` _DOUBLE _{File types BackfillActiveViews BackfillClicks BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversions}	Seller Reserve Price Bid floor set by the seller publisher, after the revenue share. For example, "1.58" or "3.216667". This field only displays data for your primary Ad Exchange (AdX) account.
`ServingRestriction` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Serving restriction related to non-personalized ads Indicates whether the ad request specifically called for non-personalized ads. An "NPA" value means the request called for non-personalized ads only. An empty value indicates there was no such restriction on the request. You can select non-personalized ads settings at the network level on the “EU user consent” page or on a per-request basis through Google Publisher Tags.
`TargetedCustomCriteria` _STRING(512) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Targeted key-values The key-values in your request to Ad Manager that matched Ad Manager line item targeting. This includes broad-matched keys, prefix-matched keys, or both. This field also displays keys which were negatively targeted by the line item. This value is truncated to 512 characters.
`Time` _STRING(19) _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Time of the event The time of the event in your network's local timezone, displayed in 24-hour format (YYYY-MM-DD-HH:MI:SS). For impressions, this value corresponds to the impression. For clicks, this value corresponds to the underlying impression. For Rich Media, video, conversions, and Active View, it corresponds to the actual event.
`TimeUsec` ^Deprecated _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	This field is deprecated. Use `TimeUsec2`, instead.
`TimeUsec2` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Unix time of a query The Unix time (also known as epoch time) of a query in microseconds since 1970-01-01 00:00:00 UTC. Use this value with the `Keypart` field value to uniquely identify a request or bid auction.
`YieldGroupCompanyId` _{NUMBER (xsd:long)} _{File types BackfillActiveViews BackfillClicks BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversions}	DFP yield partner ID ID of the yield partner in a yield group that won the Open Bidding or mediation for mobile apps auction. If Ad Exchange wins, this field is blank.
`YieldGroupNames` _STRING _{File types BackfillActiveViews BackfillClicks BackfillImpressions BackfillCodeServes BackfillRichMediaConversions BackfillVideoConversions}	Ad Manager yield group names In Open Bidding and mediation for mobile apps, where Ad Exchange doesn't win, this field displays the yield group name of the winner. If Ad Exchange wins, this field displays all competing yield group names, separated by pipe (`\|`) characters.
`AdUnitId` _{STRING (xsd:string)} _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	DFP Ad unit ID The ID for the inventory ad unit where the creative delivered.
`AdvertiserId` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	DFP Advertiser ID The numeric ID for the Ad Manager advertiser company associated with the creative delivered.
`CreativeId` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Creative ID The numeric ID for the delivered Ad Manager creative.
`CreativeSize` _STRING(9) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Creative Size The size in pixels (width x height) of the delivered Ad Manager creative. For example, "300x250".
`CreativeSizeDelivered` _STRING(9) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Creative Size (delivered)^(Beta) The actual size of the creative served from Ad Manager or Ad Exchange, which also matches the creative size reported in Ad Exchange. The size is displayed in the format "widthxheight" without spaces (for example, 300x250).
`CreativeVersion` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Creative Version A numeric version value associated with the delivered Ad Manager creative.
`CustomTargeting` _{STRING More details} _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Custom Targeting Includes both targeted and non-targeted pairs, known as "key-values" in Ad Manager. Key-value pairs are specified by the publisher and separated by semicolons (;). Key-values reporting differs slightly between Ad Manager reports and data that's delivered through Data Transfer. Ad Manager reports only include key-values where both the key and the value are defined in Ad Manager, while Data Transfer reports only require that the key be defined. For example, if the key "articleID" is defined, but the value "123456" is not, this key-value would be included in Data Transfer reports, but not in Ad Manager reports.
`Domain` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Domain The user domain that triggered the event.
`EstimatedBackfillRevenue` _DECIMAL _{File types ActiveViews + BackfillActiveViews * Clicks + BackfillClicks * Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions * VideoConversions + BackfillVideoConversions} _{* AdSense only}	Estimated AdSense and Ad Exchange Revenue Estimated backfill revenue per AdSense/Ad Exchange impression. This revenue calculation uses the publisher's network default currency. This field is reported as a net value. If you use Open Bidding, this value also includes estimated revenue for third-party exchanges. The latest available exchange rate for the network's default currency is captured hourly and used for that hour's Data Transfer files. Revenue from mobile ads served by AdWords may be 5% lower than what is shown in reports, making this revenue value an approximation. Be aware that there may be other differences, such as filtration and rounding, that contribute to this estimation. If this column is enabled, the values appear in the Backfill files. However, the column also appears in the corresponding network file, but those values will always report 0. For Ad Exchange, all revenue is attributed to the Impressions file type. AdSense revenue is attributed across several file types.
`IsCompanion` _BOOLEAN _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Companion creative indicator Indicates that the event was logged by a companion creative. Values are `TRUE` or `FALSE`.
`IsInterstitial` _BOOLEAN _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Out-of-page creative indicator Indicates if the event was logged by an out-of-page creative, also known as an "interstitial." Values are `TRUE` or `FALSE`.
`Keypart` _STRING(9) _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Unique query identifier Unique query identifier (hashed key). This field can be used in combination with `TimeUsec2` to uniquely identify a query or bid auction.
`LineItemId` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities BackfillBids Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	DFP Line item ID The numeric ID for the delivered Ad Manager line item.
`GfpActivityAdEventTime` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities}	Time of Ad Manager activity event Event time from attributed conversion ad event.
`GfpActivityAdEventType` _STRING(14) _{File types ActiveViews + BackfillActiveViews Activities}	Type of Ad Manager activity event Indicates whether the conversion was post-impression or post-click.
`GfpActivityId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities}	Unique Ad Manager activity event ID Identifies a unique advertiser-site conversion.
`GfpActivityName` _STRING(45) _{File types ActiveViews + BackfillActiveViews Activities}	Name of Ad Manager activity event User-specified name associated with an Ad Manager activity ID.
`Ord` _STRING _{File types ActiveViews + BackfillActiveViews Activities}	Randomly-generated value from Ad Manager Activity tags The ord= parameter value from your Ad Manager Activity tag.
`Quantity` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities}	Quantity value from Ad Manager Activity tags The qty= parameter value from your Ad Manager Activity tag.
`Revenue` _STRING _{File types ActiveViews + BackfillActiveViews Activities}	Cost value from Ad Manager Activity tags The cost= parameter value from your Ad Manager Activity tag.
`ActiveViewEligibleImpression` _STRING _{File types Impressions + BackfillImpressions CodeServes + BackfillCodeServes}	Active View Eligible Impression Indicates that the impression was eligible for Active View measurement. `Y` = Impression was eligible `N` = Impression was not eligible
`MeasurableImpression` _STRING _{File types ActiveViews + BackfillActiveViews}	Active View Measurable Impression Indicates whether the impression was measurable by Active View. Values include: Y = yes, N = no. The NetworkActiveViews file does not include impressions that were Measurable but not Viewable. `Y` = Impression was measurable `N` = Impression was not measurable To find the total number of Measurable Impressions, subtract number of impressions where `MeasurableImpressions=N` in the `NetworkActiveViews` file from the number of impressions where `ActiveViewEligibleImpression=Y` in the `NetworkImpressions` file.
`ViewableImpression` _STRING _{File types ActiveViews + BackfillActiveViews}	Active View Viewable Impression Indicates whether the impression was viewable according to the IAB standard. `Y` = Impression was measurable and viewable `NA` = impression was not measurable
`ActionDuration` _NUMBER _{File types ActiveViews + BackfillActiveViews RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Action Duration The duration of a conversion action in seconds. Why ActionDuration might have a value when ActionCount is zero After the ad is displayed, Studio code starts tracking interactions. The Studio code sends metrics to ad server at regular intervals. This is done in order to avoid the loss if user closes the browser. For example, let's say that an expandable creative has a custom timer configured for the expandable state. When the user sees the the ad expansion for the first time, the Studio code records ActionCount as 1 and starts the custom timer, but this data is not yet reported to ad server. Around one second in expansion, metrics are sent back to the ad server (ActionCount = 1 and ActionDuration = 1), and then the metrics are reset to 0. If the user continues to interact with the creative in an expanded state, metrics keep being sent to the ad server periodically. If they’re sent 10 seconds later, then ActionCount = 0 and ActionDuration = 10 is sent to the ad server.
`ActionName` _STRING _{File types ActiveViews + BackfillActiveViews RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Action Name Name of the creative conversion. For example, "Play" or "Mute". Video action names Rich Media action names
`ActionType` _STRING(8) _{File types ActiveViews + BackfillActiveViews RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Action Type Type of the creative conversion. For example, "standard" or "custom".
`ActionCount` _NUMBER _{File types ActiveViews + BackfillActiveViews RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Action Count The number of occurrences of a particular creative conversion.
`GfpContentId` _NUMBER _{File types ActiveViews + BackfillActiveViews Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes VideoConversions + BackfillVideoConversions}	Unique video content ID The video content against which ads were served.
`PodPosition` _NUMBER _{File types ActiveViews + BackfillActiveViews Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes VideoConversions + BackfillVideoConversions}	Video pod position The position of the ad within a video pod. For example, an ad in the second position displays "2". Value is 0 if position is unknown.
`VideoFallbackPosition` _NUMBER _{File types ActiveViews + BackfillActiveViews Clicks + BackfillClicks Impressions + BackfillImpressions Codeserves + BackfillCodeServes VideoConversions + BackfillVideoConversions}	Video Fallback Position The fallback position of the video ad. 0 = Non-fallback 1 = First fallback ad, 2 = second fallback ad, 3 = third fallback ad, etc.
`VideoPosition` _NUMBER _{File types ActiveViews + BackfillActiveViews Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes VideoConversions + BackfillVideoConversions}	Video Position The position of the ad in the video stream. 0 = Position unknown 1 = Pre-roll 2 = Any mid-roll ^(Deprecated) 3 = Post-roll 4 = First mid-roll, 5 = second mid-roll, etc.
`IsVideoFallbackRequest` _BOOLEAN _{File types Requests + BackfillRequests}	Video fallback request indicator Indicates that an ad request was for a video fallback ad (also referred to as "waterfall" ads). Values are `TRUE` or `FALSE`.
`CmsMetadata` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions CodeServes + BackfillCodeServes VideoConversions + BackfillVideoConversions RichMediaConversions + BackfillRichMediaConversions } _{ Always null}	CMS metadata A list of key-value pairs describing content metadata tied to the event. Example: genre=comedy\|duration=over_60_second\|duration=under_2_min
`AudienceSegmentIds` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Audience segment IDs A list of Audience Solutions segment ID values associated with a user separated by pipe delimiter (`\|`), maximum of 35 segment IDs. Requests: All audience segment IDs that the user belonged to. Other files: Only segments that were actually used in targeting by at least one currently delivering Ad Manager line item in the network will be shown.
`Browser` _STRING(39) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Browser The user's internet browser name, version, and subversion.
`BrowserId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Browser ID A numeric ID assigned to the user's browser which can be matched using the API.
`BandwidthGroupId` _NUMBER(1) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Bandwidth Group ID A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API.
`City` _STRING(46) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	City The name of the city associated with the IP address of the user.
`CityId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	City ID A numeric ID assigned to the user's city which can be matched using the API.
`Country` _STRING(44) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Country The name of the country associated with the IP address of the user. Note that some countries are not displayed in Data Transfer.
`CountryId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Country ID A numeric ID assigned to a user's country which can be matched using the API.
`DeviceCategory` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Device Category A descriptive category of the user's device. Possible values are: `Desktop` `Feature Phone` `Smartphone` `Tablet`
`Metro` _STRING(55) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Metro The name of the metro associated with the IP address of the user.
`MetroId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Metro ID A numeric ID assigned to the user's metro which can be matched using the API.
`MobileCapability` _STRING(256) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Capability of the user's mobile device If a user's mobile device can make calls, this displays "Phone calls". Otherwise, this value is null.
`MobileCarrier` _STRING(256) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	User's mobile carrier The name of the user's mobile carrier.
`MobileDevice` _STRING(256) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	User's mobile device name The name of the user's mobile device.
`OS` _STRING(33) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Device operating system name The name of the operating system installed on the user's device.
`OSId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Device operating system ID A numeric ID assigned to the operating system installed on the user's device which can be matched using the API.
`OSVersion` _STRING(256) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Device operating system version The version of the operating system installed on the user's mobile device.
`PostalCode` _STRING(5) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Postal Code The postal code associated with the user's IP address. This information is only available for user's in the United States (US) and Canada.
`PostalCodeId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Postal code ID A numeric ID assigned to the user's postal code which can be matched using the API.
`PublisherProvidedID` _STRING(64) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Publisher Provided ID The Publisher Provided ID (PPID), encrypted.
`Region` _{STRING (47)} _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Region The name of the region associated with the IP address of the user.
`RegionId` _NUMBER _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Region ID A numeric ID assigned to the user's region which can be matched using the API.
`UserId` _STRING(64) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Encrypted DoubleClick cookie ID The DoubleClick cookie ID associated with the user, encrypted. The expected value is 22 characters in length, but up to 64 characters can be displayed. For iOS mobile apps, this is an encrypted version of Apple's Identifier for Advertising (IDFA). For Android apps, this is an encrypted version of the Android Advertising Id (AdId). If a user's browser does not accept cookies, this field is blank.
`Bandwidth` _STRING(17) _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Bandwidth Name of the user's bandwidth type. For example, "dsl" or "cable".
`MobileAppId` _STRING _{File types ActiveViews + BackfillActiveViews Activities * BackfillBids Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions} _{* Always null}	Mobile app ID Mobile application ID that requested the ad. For Android, this is the package name. For iOS, this is an integer.
`RequestLanguage` _STRING _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Requested language Language code associated with the ad request. A two-letter ISO 639-1 Alpha 2 language code. May be optionally followed by a hyphen and a two-letter ISO 3166-1 Alpha 2 lowercase country code. For example, "pt" or "pt-br". In most cases, the `RequestLanguage` reported is the browser language. However, if the browser language ("Accept-Language" HTTP header) isn't available in the request, then the device or region language may be reported instead.
`BandwidthId` _{NUMBER (xsd:long)} _{File types ActiveViews + BackfillActiveViews Activities Clicks + BackfillClicks Requests + BackfillRequests Impressions + BackfillImpressions Codeserves + BackfillCodeServes RichMediaConversions + BackfillRichMediaConversions VideoConversions + BackfillVideoConversions}	Bandwidth ID A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API.
`AuctionType` _NUMBER _{File types BackfillBids}	Auction type The value "1" indicates a third-party Open Bidding auction. The value “2” indicates a bid originating from Ad Exchange.
`BidAdvertiser` _STRING _{File types BackfillBids}	Bid advertiser Name of the advertiser.
`BidBidder` _STRING _{File types BackfillBids}	Bid bidder Name of the bidder's account.
`BidBuyer` _STRING _{File types BackfillBids}	Bid buyer Name of the buyer's network.
`BidRejectionReason` _STRING _{File types BackfillBids}	Bid rejection reason Reason the bid lost or did not participate in the auction. "Floor" indicates that the bid's CPM was below the seller's reserve "Outbid" indicates that the bid lost to another candidate. "Other" indicates that the bid lost for another reason, such as URL filtering. "(Winner)" indicates that the bid was not rejected for any reason.
`BidPrice` _NUMBER _{File types BackfillBids}	Bid price Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency.
`BidDealId` _STRING _{File types BackfillBids}	Bid deal ID ID of the deal that applied for this impression. Blank if no deal was applied.
`BidDealType` _STRING _{File types BackfillBids}	Bid deal type Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed", or blank if no deal was applied.
`BidYieldGroupNames` _STRING _{File types BackfillBids}	Bid yield group names Names of the Ad Manager yield groups that matched the request. Blank if not applicable.
`BidYieldGroupCompanyId` _STRING _{File types BackfillBids}	Bid yield group company ID ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable.
`BidSellerReservePrice` _DOUBLE _{File types BackfillBids}	Bid seller reserve price The per-buyer floor price from unified pricing rules.
Try your keywords on Google Web Search.

`ImpressionId`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Clicks + BackfillClicks

CodeServes + BackfillCodeServes

Impressions + BackfillImpressions}

Unique impression ID
Every code serve receives a unique ImpressionId string value. Use this value, along with the KeyPart and TimeUsec2 values, to match records in the code serves and impressions files.

If the ImpressionId record appears in the NetworkCodeServes file, Ad Manager responded with (or, "served") a creative.
If the ImpressionId record appears in the NetworkImpressions file, the returned creative was downloaded to be viewed by the user. Note that this ImpressionId record might appear in a different hour's file than the request and code serve.

All unfilled impressions are recorded in the NetworkRequests file.

`Advertiser`

_STRING

_{File types

Activities

BackfillActiveViews

BackfillClicks

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversions}

Advertiser
Name of the advertiser that won the auction.

`AdxAccountId`

_NUMBER

_{File types

BackfillActiveViews

BackfillBids

BackfillClicks

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversionss}

Ad Exchange account ID
The ID of the Ad Exchange (AdX) account that served the ad query.

`Anonymous`

_BOOLEAN

_{File types

BackfillActiveViews

BackfillClicks

BackfillRequests

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversions}

Anonymous branding
Whether this was an anonymous impression. "True" if anonymous, "false" if semi-transparent or branded. This field contains null values if you're not an Ad Exchange (AdX) publisher.

`Buyer`

_STRING

_{File types

Activities

BackfillActiveViews

BackfillClicks

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversions}

Buyer
Name of the buyer that won the Ad Exchange (AdX) auction. For video pods, this is a list of winning buyers, separated by the pipe (|) character.

`DealId`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Ad Exchange deal ID
ID of the Ad Exchange (AdX) or Ad Manager deal that applied for this impression. Blank if no deal applied.

In backfill files, this field only displays data for your primary Ad Exchange account.

`DealType`

_STRING

Deal type
Type of deal (see also "DealId"). Possible values:

"Private auction"
"Preferred deal"
"Programmatic Guaranteed"
"EB auction package"
Blank if no deal applied

In backfill files, this field only displays data for your primary Ad Exchange account. Reservation files only contain “Programmatic Guaranteed” and “Preferred deal” types.

`EventKeyPart`

_STRING(9)

Unique event identifier
Unique event identifier (hashed key). Each impression or other event from a single query has a unique value.

`EventTimeUsec2`

_{NUMBER (xsd:long)}

Unix time of an event
The Unix time (also known as epoch time) of an impression or other event in microseconds since 1970-01-01 00:00:00 UTC.

`IsFilledRequest`

_BOOLEAN

_{File types

Requests + BackfillRequests}

Filled request indicator
Indicates whether a request is associated with at least one code serve. Values are TRUE (at least one code serve) or FALSE (none).

`OptimizationType`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities

BackfillBids

Clicks + BackfillClicks

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Optimization type
The type of optimization applied when filling the request. Possible values:

"Optimized Competition"
"First Look"
Blank if no optimization type

`OrderId`

_{NUMBER (xsd:long)}

Order ID
The numeric ID for the Ad Manager order that contained the delivered line item and creative.

`Product`

_STRING

DoubleClick product name
The product from which the event originated.

Ad Server
AdExchange
AdSense
Open Bidding
First Look
Mediation

`RefererURL`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Referer URL
The URL of the page that requested and that displayed the ad. Only HTTP and HTTPS URLs are included. Login components of URLs (user:password@) are omitted.

`RequestedAdUnitSizes`

_STRING

Inventory sizes included in your request to Ad Manager
The inventory size included in your tag or request to Ad Manager. Values are displayed in pixels (width x height), separated by a pipe delimeter (|). For example, "300x250|300x600".

`SellerReservePrice`

_DOUBLE

_{File types

BackfillActiveViews

BackfillClicks

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversions}

Seller Reserve Price
Bid floor set by the seller publisher, after the revenue share. For example, "1.58" or "3.216667".

This field only displays data for your primary Ad Exchange (AdX) account.

`ServingRestriction`

_STRING

Serving restriction related to non-personalized ads
Indicates whether the ad request specifically called for non-personalized ads. An "NPA" value means the request called for non-personalized ads only. An empty value indicates there was no such restriction on the request.

You can select non-personalized ads settings at the network level on the “EU user consent” page or on a per-request basis through Google Publisher Tags.

`TargetedCustomCriteria`

_STRING(512)

Targeted key-values
The key-values in your request to Ad Manager that matched Ad Manager line item targeting. This includes broad-matched keys, prefix-matched keys, or both. This field also displays keys which were negatively targeted by the line item. This value is truncated to 512 characters.

`Time`

_STRING(19)

_{File types

ActiveViews + BackfillActiveViews

Activities

BackfillBids

Clicks + BackfillClicks

Requests + BackfillRequests

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Time of the event
The time of the event in your network's local timezone, displayed in 24-hour format (YYYY-MM-DD-HH:MI:SS).

For impressions, this value corresponds to the impression.
For clicks, this value corresponds to the underlying impression.
For Rich Media, video, conversions, and Active View, it corresponds to the actual event.

`TimeUsec` ^Deprecated

_NUMBER

This field is deprecated.
Use TimeUsec2, instead.

`TimeUsec2`

_{NUMBER (xsd:long)}

Unix time of a query
The Unix time (also known as epoch time) of a query in microseconds since 1970-01-01 00:00:00 UTC. Use this value with the Keypart field value to uniquely identify a request or bid auction.

`YieldGroupCompanyId`

_{NUMBER (xsd:long)}

_{File types

BackfillActiveViews

BackfillClicks

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversions}

DFP yield partner ID
ID of the yield partner in a yield group that won the Open Bidding or mediation for mobile apps auction. If Ad Exchange wins, this field is blank.

`YieldGroupNames`

_STRING

_{File types

BackfillActiveViews

BackfillClicks

BackfillImpressions

BackfillCodeServes

BackfillRichMediaConversions

BackfillVideoConversions}

Ad Manager yield group names
In Open Bidding and mediation for mobile apps, where Ad Exchange doesn't win, this field displays the yield group name of the winner. If Ad Exchange wins, this field displays all competing yield group names, separated by pipe (|) characters.

`AdUnitId`

_{STRING (xsd:string)}

DFP Ad unit ID
The ID for the inventory ad unit where the creative delivered.

`AdvertiserId`

_{NUMBER (xsd:long)}

DFP Advertiser ID
The numeric ID for the Ad Manager advertiser company associated with the creative delivered.

`CreativeId`

_{NUMBER (xsd:long)}

Creative ID
The numeric ID for the delivered Ad Manager creative.

`CreativeSize`

_STRING(9)

Creative Size
The size in pixels (width x height) of the delivered Ad Manager creative. For example, "300x250".

`CreativeSizeDelivered`

_STRING(9)

Creative Size (delivered)^(Beta)
The actual size of the creative served from Ad Manager or Ad Exchange, which also matches the creative size reported in Ad Exchange. The size is displayed in the format "widthxheight" without spaces (for example, 300x250).

`CreativeVersion`

_NUMBER

Creative Version
A numeric version value associated with the delivered Ad Manager creative.

`CustomTargeting`

_{STRING More details}

Custom Targeting
Includes both targeted and non-targeted pairs, known as "key-values" in Ad Manager. Key-value pairs are specified by the publisher and separated by semicolons (;).

Key-values reporting differs slightly between Ad Manager reports and data that's delivered through Data Transfer. Ad Manager reports only include key-values where both the key and the value are defined in Ad Manager, while Data Transfer reports only require that the key be defined.

For example, if the key "articleID" is defined, but the value "123456" is not, this key-value would be included in Data Transfer reports, but not in Ad Manager reports.

`Domain`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Domain
The user domain that triggered the event.

`EstimatedBackfillRevenue`

_DECIMAL

_{File types

ActiveViews + BackfillActiveViews *

Clicks + BackfillClicks *

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions *

VideoConversions + BackfillVideoConversions}

_{* AdSense only}

Estimated AdSense and Ad Exchange Revenue
Estimated backfill revenue per AdSense/Ad Exchange impression. This revenue calculation uses the publisher's network default currency. This field is reported as a net value.

If you use Open Bidding, this value also includes estimated revenue for third-party exchanges.

The latest available exchange rate for the network's default currency is captured hourly and used for that hour's Data Transfer files.
Revenue from mobile ads served by AdWords may be 5% lower than what is shown in reports, making this revenue value an approximation. Be aware that there may be other differences, such as filtration and rounding, that contribute to this estimation.
If this column is enabled, the values appear in the Backfill files. However, the column also appears in the corresponding network file, but those values will always report 0.
For Ad Exchange, all revenue is attributed to the Impressions file type. AdSense revenue is attributed across several file types.

`IsCompanion`

_BOOLEAN

Companion creative indicator
Indicates that the event was logged by a companion creative. Values are TRUE or FALSE.

`IsInterstitial`

_BOOLEAN

Out-of-page creative indicator
Indicates if the event was logged by an out-of-page creative, also known as an "interstitial." Values are TRUE or FALSE.

`Keypart`

_STRING(9)

Unique query identifier
Unique query identifier (hashed key). This field can be used in combination with TimeUsec2 to uniquely identify a query or bid auction.

`LineItemId`

_{NUMBER (xsd:long)}

DFP Line item ID
The numeric ID for the delivered Ad Manager line item.

`GfpActivityAdEventTime`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Activities}

Time of Ad Manager activity event
Event time from attributed conversion ad event.

`GfpActivityAdEventType`

_STRING(14)

_{File types

ActiveViews + BackfillActiveViews

Activities}

Type of Ad Manager activity event
Indicates whether the conversion was post-impression or post-click.

`GfpActivityId`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Activities}

Unique Ad Manager activity event ID
Identifies a unique advertiser-site conversion.

`GfpActivityName`

_STRING(45)

_{File types

ActiveViews + BackfillActiveViews

Activities}

Name of Ad Manager activity event
User-specified name associated with an Ad Manager activity ID.

`Ord`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities}

Randomly-generated value from Ad Manager Activity tags
The ord= parameter value from your Ad Manager Activity tag.

`Quantity`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Activities}

Quantity value from Ad Manager Activity tags
The qty= parameter value from your Ad Manager Activity tag.

`Revenue`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities}

Cost value from Ad Manager Activity tags
The cost= parameter value from your Ad Manager Activity tag.

`ActiveViewEligibleImpression`

_STRING

_{File types

Impressions + BackfillImpressions

CodeServes + BackfillCodeServes}

Active View Eligible Impression
Indicates that the impression was eligible for Active View measurement.

Y = Impression was eligible
N = Impression was not eligible

`MeasurableImpression`

_STRING

_{File types

ActiveViews + BackfillActiveViews}

Active View Measurable Impression
Indicates whether the impression was measurable by Active View. Values include: Y = yes, N = no. The NetworkActiveViews file does not include impressions that were Measurable but not Viewable.

Y = Impression was measurable
N = Impression was not measurable

To find the total number of Measurable Impressions, subtract number of impressions where MeasurableImpressions=N in the NetworkActiveViews file from the number of impressions where ActiveViewEligibleImpression=Y in the NetworkImpressions file.

`ViewableImpression`

_STRING

_{File types

ActiveViews + BackfillActiveViews}

Active View Viewable Impression
Indicates whether the impression was viewable according to the IAB standard.

Y = Impression was measurable and viewable
NA = impression was not measurable

`ActionDuration`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Action Duration
The duration of a conversion action in seconds.

Why ActionDuration might have a value when ActionCount is zero
After the ad is displayed, Studio code starts tracking interactions. The Studio code sends metrics to ad server at regular intervals. This is done in order to avoid the loss if user closes the browser.

For example, let's say that an expandable creative has a custom timer configured for the expandable state. When the user sees the the ad expansion for the first time, the Studio code records ActionCount as 1 and starts the custom timer, but this data is not yet reported to ad server. Around one second in expansion, metrics are sent back to the ad server (ActionCount = 1 and ActionDuration = 1), and then the metrics are reset to 0.

If the user continues to interact with the creative in an expanded state, metrics keep being sent to the ad server periodically. If they’re sent 10 seconds later, then ActionCount = 0 and ActionDuration = 10 is sent to the ad server.

`ActionName`

_STRING

_{File types

ActiveViews + BackfillActiveViews

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Action Name
Name of the creative conversion. For example, "Play" or "Mute".

`ActionType`

_STRING(8)

_{File types

ActiveViews + BackfillActiveViews

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Action Type
Type of the creative conversion. For example, "standard" or "custom".

`ActionCount`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Action Count
The number of occurrences of a particular creative conversion.

`GfpContentId`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

VideoConversions + BackfillVideoConversions}

Unique video content ID
The video content against which ads were served.

`PodPosition`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Clicks + BackfillClicks

Requests + BackfillRequests

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

VideoConversions + BackfillVideoConversions}

Video pod position
The position of the ad within a video pod. For example, an ad in the second position displays "2". Value is 0 if position is unknown.

`VideoFallbackPosition`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Clicks + BackfillClicks

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

VideoConversions + BackfillVideoConversions}

Video Fallback Position
The fallback position of the video ad.

0 = Non-fallback
1 = First fallback ad, 2 = second fallback ad, 3 = third fallback ad, etc.

`VideoPosition`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Clicks + BackfillClicks

Requests + BackfillRequests

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

VideoConversions + BackfillVideoConversions}

Video Position
The position of the ad in the video stream.

0 = Position unknown
1 = Pre-roll
2 = Any mid-roll ^(Deprecated)
3 = Post-roll
4 = First mid-roll, 5 = second mid-roll, etc.

`IsVideoFallbackRequest`

_BOOLEAN

_{File types

Requests + BackfillRequests}

Video fallback request indicator
Indicates that an ad request was for a video fallback ad (also referred to as "waterfall" ads). Values are TRUE or FALSE.

`CmsMetadata`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests

Impressions + BackfillImpressions

CodeServes + BackfillCodeServes

VideoConversions + BackfillVideoConversions

RichMediaConversions + BackfillRichMediaConversions *}

_{* Always null}

CMS metadata
A list of key-value pairs describing content metadata tied to the event.

Example: genre=comedy|duration=over_60_second|duration=under_2_min

`AudienceSegmentIds`

_STRING

Audience segment IDs
A list of Audience Solutions segment ID values associated with a user separated by pipe delimiter (|), maximum of 35 segment IDs.

Requests: All audience segment IDs that the user belonged to.
Other files: Only segments that were actually used in targeting by at least one currently delivering Ad Manager line item in the network will be shown.

`Browser`

_STRING(39)

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Browser
The user's internet browser name, version, and subversion.

`BrowserId`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Browser ID
A numeric ID assigned to the user's browser which can be matched using the API.

`BandwidthGroupId`

_NUMBER(1)

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Bandwidth Group ID
A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API.

`City`

_STRING(46)

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

City
The name of the city associated with the IP address of the user.

`CityId`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

City ID
A numeric ID assigned to the user's city which can be matched using the API.

`Country`

_STRING(44)

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Country
The name of the country associated with the IP address of the user. Note that some countries are not displayed in Data Transfer.

`CountryId`

_NUMBER

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Country ID
A numeric ID assigned to a user's country which can be matched using the API.

`DeviceCategory`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Device Category
A descriptive category of the user's device. Possible values are:

Desktop
Feature Phone
Smartphone
Tablet

`Metro`

_STRING(55)

Metro
The name of the metro associated with the IP address of the user.

`MetroId`

_NUMBER

Metro ID
A numeric ID assigned to the user's metro which can be matched using the API.

`MobileCapability`

_STRING(256)

Capability of the user's mobile device
If a user's mobile device can make calls, this displays "Phone calls". Otherwise, this value is null.

`MobileCarrier`

_STRING(256)

User's mobile carrier
The name of the user's mobile carrier.

`MobileDevice`

_STRING(256)

User's mobile device name
The name of the user's mobile device.

`OS`

_STRING(33)

Device operating system name
The name of the operating system installed on the user's device.

`OSId`

_NUMBER

Device operating system ID
A numeric ID assigned to the operating system installed on the user's device which can be matched using the API.

`OSVersion`

_STRING(256)

Device operating system version
The version of the operating system installed on the user's mobile device.

`PostalCode`

_STRING(5)

Postal Code
The postal code associated with the user's IP address. This information is only available for user's in the United States (US) and Canada.

`PostalCodeId`

_NUMBER

Postal code ID
A numeric ID assigned to the user's postal code which can be matched using the API.

`PublisherProvidedID`

_STRING(64)

Publisher Provided ID
The Publisher Provided ID (PPID), encrypted.

`Region`

_{STRING (47)}

Region
The name of the region associated with the IP address of the user.

`RegionId`

_NUMBER

Region ID
A numeric ID assigned to the user's region which can be matched using the API.

`UserId`

_STRING(64)

Encrypted DoubleClick cookie ID
The DoubleClick cookie ID associated with the user, encrypted. The expected value is 22 characters in length, but up to 64 characters can be displayed.

For iOS mobile apps, this is an encrypted version of Apple's Identifier for Advertising (IDFA).
For Android apps, this is an encrypted version of the Android Advertising Id (AdId).
If a user's browser does not accept cookies, this field is blank.

`Bandwidth`

_STRING(17)

_{File types

ActiveViews + BackfillActiveViews

Activities

Clicks + BackfillClicks

Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

Bandwidth
Name of the user's bandwidth type. For example, "dsl" or "cable".

`MobileAppId`

_STRING

_{File types

ActiveViews + BackfillActiveViews

Activities *

BackfillBids

Clicks + BackfillClicks

Requests + BackfillRequests

Impressions + BackfillImpressions

Codeserves + BackfillCodeServes

RichMediaConversions + BackfillRichMediaConversions

VideoConversions + BackfillVideoConversions}

_{* Always null}

Mobile app ID
Mobile application ID that requested the ad.

For Android, this is the package name.
For iOS, this is an integer.

`RequestLanguage`

_STRING

Requested language
Language code associated with the ad request. A two-letter ISO 639-1 Alpha 2 language code. May be optionally followed by a hyphen and a two-letter ISO 3166-1 Alpha 2 lowercase country code. For example, "pt" or "pt-br".

In most cases, the RequestLanguage reported is the browser language. However, if the browser language ("Accept-Language" HTTP header) isn't available in the request, then the device or region language may be reported instead.

`BandwidthId`

_{NUMBER (xsd:long)}

Bandwidth ID
A numeric ID assigned to the user's bandwidth, on a scale from 1 to 7, which can be matched using the API.

`AuctionType`

_NUMBER

_{File types

BackfillBids}

Auction type
The value "1" indicates a third-party Open Bidding auction. The value “2” indicates a bid originating from Ad Exchange.

`BidAdvertiser`

_STRING

_{File types

BackfillBids}

Bid advertiser
Name of the advertiser.

`BidBidder`

_STRING

_{File types

BackfillBids}

Bid bidder
Name of the bidder's account.

`BidBuyer`

_STRING

_{File types

BackfillBids}

Bid buyer
Name of the buyer's network.

`BidRejectionReason`

_STRING

_{File types

BackfillBids}

Bid rejection reason
Reason the bid lost or did not participate in the auction.

"Floor" indicates that the bid's CPM was below the seller's reserve
"Outbid" indicates that the bid lost to another candidate.
"Other" indicates that the bid lost for another reason, such as URL filtering.
"(Winner)" indicates that the bid was not rejected for any reason.

`BidPrice`

_NUMBER

_{File types

BackfillBids}

Bid price
Offered price for this bid after revenue sharing calculations, displayed in the Ad Manager network's default currency.

`BidDealId`

_STRING

_{File types

BackfillBids}

Bid deal ID
ID of the deal that applied for this impression. Blank if no deal was applied.

`BidDealType`

_STRING

_{File types

BackfillBids}

Bid deal type
Type of deal. "Private auction", "Preferred deal", "Programmatic guaranteed", or blank if no deal was applied.

`BidYieldGroupNames`

_STRING

_{File types

BackfillBids}

Bid yield group names
Names of the Ad Manager yield groups that matched the request. Blank if not applicable.

`BidYieldGroupCompanyId`

_STRING

_{File types

BackfillBids}

Bid yield group company ID
ID of the yield partner in an Ad Manager yield group that submitted the bid. Blank for Ad Exchange or if not applicable.

`BidSellerReservePrice`

_DOUBLE

_{File types

BackfillBids}

Bid seller reserve price
The per-buyer floor price from unified pricing rules.

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Data Transfer fields

ImpressionId

Advertiser

AdxAccountId

Anonymous

Buyer

DealId

DealType

EventKeyPart

EventTimeUsec2

IsFilledRequest

OptimizationType

OrderId

Product

RefererURL

RequestedAdUnitSizes

SellerReservePrice

ServingRestriction

TargetedCustomCriteria

Time

TimeUsec Deprecated

TimeUsec2

YieldGroupCompanyId

YieldGroupNames

AdUnitId

AdvertiserId

CreativeId

CreativeSize

CreativeSizeDelivered

CreativeVersion

CustomTargeting

Domain

EstimatedBackfillRevenue

IsCompanion

IsInterstitial

Keypart

LineItemId

GfpActivityAdEventTime

GfpActivityAdEventType

GfpActivityId

GfpActivityName

Ord

Quantity

Revenue

ActiveViewEligibleImpression

MeasurableImpression

ViewableImpression

ActionDuration

ActionName

ActionType

ActionCount

GfpContentId

PodPosition

VideoFallbackPosition

VideoPosition

IsVideoFallbackRequest

CmsMetadata

AudienceSegmentIds

Browser

BrowserId

BandwidthGroupId

City

CityId

Country

CountryId

DeviceCategory

Metro

MetroId

MobileCapability

MobileCarrier

MobileDevice

OS

OSId

OSVersion

PostalCode

PostalCodeId

PublisherProvidedID

Region

RegionId

UserId

`ImpressionId`

`Advertiser`

`AdxAccountId`

`Anonymous`

`Buyer`

`DealId`

`DealType`

`EventKeyPart`

`EventTimeUsec2`

`IsFilledRequest`

`OptimizationType`

`OrderId`

`Product`

`RefererURL`

`RequestedAdUnitSizes`

`SellerReservePrice`

`ServingRestriction`

`TargetedCustomCriteria`

`Time`

`TimeUsec` ^Deprecated

`TimeUsec2`

`YieldGroupCompanyId`

`YieldGroupNames`

`AdUnitId`

`AdvertiserId`

`CreativeId`

`CreativeSize`

`CreativeSizeDelivered`

`CreativeVersion`

`CustomTargeting`

`Domain`

`EstimatedBackfillRevenue`

`IsCompanion`

`IsInterstitial`

`Keypart`

`LineItemId`

`GfpActivityAdEventTime`

`GfpActivityAdEventType`

`GfpActivityId`

`GfpActivityName`

`Ord`

`Quantity`

`Revenue`

`ActiveViewEligibleImpression`

`MeasurableImpression`

`ViewableImpression`

`ActionDuration`

`ActionName`

`ActionType`

`ActionCount`

`GfpContentId`

`PodPosition`

`VideoFallbackPosition`

`VideoPosition`

`IsVideoFallbackRequest`

`CmsMetadata`

`AudienceSegmentIds`

`Browser`

`BrowserId`

`BandwidthGroupId`

`City`

`CityId`

`Country`

`CountryId`

`DeviceCategory`

`Metro`

`MetroId`

`MobileCapability`

`MobileCarrier`

`MobileDevice`

`OS`

`OSId`

`OSVersion`

`PostalCode`

`PostalCodeId`

`PublisherProvidedID`

`Region`

`RegionId`

`UserId`

`Bandwidth`