Block ad experiences

You can block ad experiences from appearing on your network or specified inventory. Note that enabling blocks can reduce your revenue by not allowing some ads to serve.

Tip: Ad Exchange tags can't be used with protections. Implement Google Publisher Tags instead.

Ad experience blocks apply to these transactions

• Open Auctions
• First Look
• Private auctions

Private auctions block settings are within the individual auction settings, rather than in the Ad content protections settings. Learn more

Get started

1. Sign in to Google Ad Manager.
2. Click Protections  Protections.
3. Click New protection  Ad content.
4. Enter a name for your protection.
5. (Optional) From the "Inventory type" dropdown, select the medium on which you want to control the display of ads, such as Mobile app.

Target specific inventory

6. To target specific inventory:
   1. Select Only protect specified inventory.
   2. Click Add targeting and select an item from the dropdown.
   3. On the item you added, click and make your targeting selections.
   4. (Optional) To close the item, click  and add more targeting as needed. 
       Learn more about targeting in protections.

Enable blocks for ad experiences

7. Under "Blocks," next to "Ad experiences," click Add.
8. To enable a block, click the switch on .
   Blocks for ad experiences include:
   • Block display ads: Blocks all display ads. Allows only video ads for targeted inventory. Instream inventory will continue to show video ads.

   • Block non-instream video ads: Blocks display ads that are VAST or otherwise contain a video file such as an MP4, WEBM, or HLS. This includes video ads that appear outside of a video player. For native video, Native video Guided design editor users need to set up a native video style to make their inventory eligible.

     You can’t enable "Block display ads" and "Block non-instream video ads" at the same time, as this would block all ads.

9. Click Update.

More protections

10. Add more protections as needed and click Save.